# GumGum

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/gumgum

- Industry: Software
- Headquarters: Santa Monica, US
- Website: www.gumgum.com/
- Total disclosed funding: $133M
- Latest round: Series E (Apr 13, 2021)
- Investors on record: 7

## About

GumGum, Inc. is a US-based company specializing in AI-driven contextual advertising solutions that enhance relevance and performance, helping brands connect with audiences through targeted media strategies across various formats.GumGum, Inc. was founded in 2007 and is headquartered in Santa Monica, California, US. The company operates a Contextual Intelligence Platform that offers advanced advertising solutions. The firm has engaged in a total of 8 deals, with the most recent being on April 13, 2021, when it raised USD 75 mn in Series E funding from Goldman Sachs Merchant Banking Division along with participation from Morgan Stanley Expansion Capital, NewView Capital, and Upfront Ventures. The total amount raised by the company now stands at USD 75 mn, which matches the amount raised in the latest funding round. Phil Schraeder serves as the CEO of GumGum.GumGum operates a Contextual Intelligence Platform that enhances advertising relevance and performance by employing attention metrics. Their core offerings include high-impact advertising solutions utilizing advanced AI technology to analyze billions of signals across the Open Web. This enables brands to connect with untapped audiences through targeted media strategies, optimized for formats such as video and Connected TV (CTV) advertising. The platform effectively addresses the need for timely advertising that resonates with consumers while ensuring brand safety and privacy. GumGum’s diverse clientele includes brands, agencies, and publishers across markets in the United States, Canada, the United Kingdom, Germany, Belgium, and the Netherlands, assisting them in achieving their advertising goals through contextual relevance.GumGum generates revenue through partnerships and direct transactions with brands and agencies that utilize its innovative advertising technology. The company offers a suite of services that includes various pricing structures based on the specific needs of its clients. Their flagship product, the Mindset Graph™, may operate under a subscription model where clients pay for ongoing access to enhanced audience targeting capabilities. Additionally, agencies purchase access to GumGum's platform to facilitate their advertising campaigns, thus supporting B2B relationships and direct client engagements.In April 2021, GumGum, Inc. raised USD 75 mn in Series E financing to accelerate the adoption of its contextual intelligence advertising product suite and to expand investments in key international markets. The company aims to launch new advertising products that enhance targeting capabilities and plans to expand into markets such as Europe and Asia by late 2022. The recent funding will support these initiatives, enabling GumGum to strengthen its offerings and grow its market presence.

## Funding rounds

- Series E, Apr 13, 2021, $75M — Upfront, Goldman Sachs Asset Management, Morgan Stanley Expansion Capital, NewView Capital
- Series D, Feb 13, 2020, $22M — New Enterprise Associates, Upfront, First Round Capital, Morgan Stanley Expansion Capital, NewView Capital
- Series C, May 15, 2015, $26M — New Enterprise Associates, Upfront, First Round Capital, Morgan Stanley Expansion Capital
- Series B, Oct 19, 2011, $7M — New Enterprise Associates, Upfront, First Round Capital
- Series A, Jul 1, 2009, $2.6M — Upfront, First Round Capital
- Series A, Jul 9, 2008, $0.7M — First Round Capital, Crosscut Ventures Management

## Investors

- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Series A, Series B, Series C, Series D
- Crosscut Ventures Management (https://capitalatlas.ai/funds/crosscut-ventures-management) — Series A
- Upfront (https://capitalatlas.ai/funds/upfront) — Series A, Series B, Series C, Series D, Series E
- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Series B, Series C, Series D
- Morgan Stanley Expansion Capital (https://capitalatlas.ai/funds/morgan-stanley-expansion-capital) — Series C, Series D, Series E
- NewView Capital (https://capitalatlas.ai/funds/newview-capital) — Series D, Series E
- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series E