# Guidewheel

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/guidewheel

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.guidewheel.com/
- Total disclosed funding: $48M
- Latest round: Series B (Aug 13, 2024)
- Investors on record: 7

## About

Based in California, US, and founded in 2018 by Lauren Dunford, Weston McBride, and Jason Dunford (CEO), Guidewheel, formerly known as Safi, operates as a provider of the FactoryOps platform that offers real-time data on machine and team performance to manufacturers looking to improve efficiency. In August 2024, Guidewheel raised USD 31 million in series B funding co-led by BlackRock and Decarbonization Partners, with participation from Greycroft Partners, Breakthrough Energy Ventures, Rethink Impact, GSBackers, and Ecolab.

The company provides a FactoryOps platform that offers real-time visibility and monitoring of machine performance to manufacturing teams. The platform services include tracking downtime, monitoring OEE (overall equipment effectiveness), and providing predictive maintenance alerts. Moreover, the firm offers solutions such as automated production reporting, energy consumption tracking, and cycle time monitoring. Additionally, the company also provides services such as real-time performance analytics, root-cause analysis, and cross-training support.

The company generates its revenue from the subscription of its platform packages, which include the Essentials package at USD 59 per sensor per month, the Premium package at USD 99 per sensor per month, and the Guidewheel Scout package at USD 75 per sensor per month. Additionally, the firm offers a USD 1,000 per month plant fee for unlimited users, with volume discounts available, and a no-risk QuickStart program priced at USD 1,800 per month for up to 5 sensors or $2,500 per month for up to 10 sensors.

## Funding rounds

- Series B, Aug 13, 2024, $31M — Greycroft, Ecolab, Rethink Capital Partners, Breakthrough Energy Ventures, Decarbonization Partners, GSBackers
- Series A, Dec 14, 2022, $9M — Breakthrough Energy Ventures
- Series A, Jul 22, 2021, $8M — Greycroft
- Seed, Jun 1, 2019 — Musha Ventures

## Investors

- Musha Ventures (https://capitalatlas.ai/funds/musha-ventures) — Seed
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series A, Series B
- Breakthrough Energy Ventures (https://capitalatlas.ai/funds/breakthrough-energy-ventures) — Series A, Series B
- Ecolab — Series B
- Rethink Capital Partners (https://capitalatlas.ai/funds/rethink-capital-partners) — Series B
- Decarbonization Partners (https://capitalatlas.ai/funds/decarbonization-partners) — Series B
- GSBackers (https://capitalatlas.ai/funds/gsbackers) — Series B