# Guidebook

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/guidebook

- Industry: Software
- Headquarters: Palo Alto, US
- Website: www.guidebook.com
- Latest round: Series A (Jul 15, 2015)
- Investors on record: 2

## About

Guidebook develops a no-code mobile app builder that simplifies event planning for various sectors, enabling users to create customized applications for enhanced attendee engagement and management.Guidebook was founded in 2011 in Palo Alto, US, specializing in mobile app solutions for event planning. The company has undergone a strategic focus on enhancing its platform to meet diverse customer needs. Guidebook has secured a total of USD 10 mn in Seed and Series A funding through a deal on July 15, 2015, with MHS Capital Partners and Mosaic Ventures. The firm has completed one funding deal to date.Guidebook specializes in providing a robust mobile app builder designed for event planning across various industries, including corporate events, educational institutions, and conferences. Their core offering is a no-code platform that enables users to create customized mobile applications for events, facilitating seamless attendee engagement and management. The platform includes features such as event registration, real-time updates, interactive maps, push notifications, and gamification elements. Guidebook's solutions target various geographical markets, including North America, Europe, and Asia, catering to a diverse client base that encompasses universities, corporations, and event organizers. By streamlining event logistics and enhancing user engagement, Guidebook effectively addresses the needs of customers seeking to improve event experiences and maximize attendee satisfaction.Guidebook's revenue model is primarily based on subscription plans, allowing clients to access their event management software and mobile app functionalities. Clients typically engage in partnerships that involve annual or event-based subscriptions, granting them access to the platform's comprehensive features and support services. The pricing structure accommodates a range of user needs, with different tiers available based on the scale and complexity of the events being managed. Transactions occur directly between Guidebook and its clients, such as educational institutions that utilize the platform for student orientations or corporate clients hosting employee engagement events. The company's emphasis on customer support and ease of use contributes to its appeal, ensuring that clients can efficiently implement their event management solutions without requiring extensive technical expertise.Guidebook plans to leverage its recent funding to enhance its platform and expand its product offerings. The company is working on new features aimed at improving user experience, with anticipated releases in the upcoming year. Additionally, Guidebook is exploring opportunities for market expansion into regions such as Latin America and the Middle East by the end of 2023, aiming to broaden its customer base and services. The funds raised in the Series A round will support these initiatives, focusing on product development and regional marketing efforts.

## Funding rounds

- Series A, Jul 15, 2015 — MHS Capital, Mosaic Ventures

## Investors

- MHS Capital (https://capitalatlas.ai/funds/mhs-capital) — Series A
- Mosaic Ventures (https://capitalatlas.ai/funds/mosaic-ventures) — Series A