# Guangzhou Yuepao Information Technology Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/guangzhou-yuepao-information-technology-co

- Industry: Internet
- Headquarters: Guangzhou, China
- Website: www.thejoyrun.com
- Total disclosed funding: $16M
- Latest round: Series C (Mar 19, 2018)
- Investors on record: 7

## About

Guangzhou Yuepao Information Technology Co., Ltd. is a technology firm known for developing fitness and running solutions, particularly through its innovative Joyrun App, which integrates advanced GPS tracking and community features for runners.Founded in 2014 in Guangzhou, China, Guangzhou Yuepao Information Technology Co., Ltd. specializes in fitness technology. The company has completed 4 deals, with the most recent deal occurring on March 19, 2018. The firm raised CNY 100 million in a Series C funding round led by Cyber Creation Ventures, with participation from other investors including ABC Capital. The company's CEO and founder is Feng Liang, who has not been reported to have founded other companies prior to this venture.Joyrun is a technology company specializing in fitness and running solutions, primarily through its flagship product, the Joyrun App. This application offers users precise GPS tracking for their running activities, enabling real-time recording of their performance data with a unique algorithm that minimizes data error. Additionally, Joyrun provides a professional sport data analysis feature, which allows runners to scientifically assess and adjust their training regimens, thereby enhancing their overall performance and health. The app also facilitates community engagement by allowing users to participate in group challenges and marathons, both online and in-person, fostering a sense of camaraderie among runners. Joyrun's services are designed for both amateur and professional athletes, with a customer base that spans across major urban centers in China and potentially in international markets where running culture is prevalent.Joyrun generates revenue primarily through a subscription model associated with its app and services. Users can access various features, including training programs and elite challenge plans, by subscribing to premium tiers of the app. Additionally, the company may engage in partnerships with fitness organizations and running events, allowing it to monetize its platform further through sponsorships and promotional collaborations. Transactions typically occur on a direct-to-consumer basis, where individual users pay for app features or participate in sponsored events. This model is reinforced by the app’s community-driven initiatives, encouraging higher engagement and retention among users, thus supporting a steady revenue flow tied to its core offerings.In March 2018, Guangzhou Yuepao Information Technology Co., Ltd. raised CNY 100 million in Series C funding to support its growth initiatives. Future plans include the development of new features for the Joyrun App, aimed at enhancing user experience, though specific release dates were not disclosed. The company is also targeting expansion into international markets, particularly focusing on regions with a burgeoning running culture, although specific geographical targets have not been mentioned. The funds from the Series C round will be utilized to support these product developments and market penetration efforts.

## Funding rounds

- Series C, Mar 19, 2018, $16M — ABC Capital, Cyber Creation Ventures (CCV), Huaying Investment, Guangzhou Jiufang Enterprise Management
- Series B, Nov 13, 2015 — The Arena Capital
- Series A, May 30, 2015 — Sinovation Ventures, 360 Security Technology

## Investors

- Sinovation Ventures (https://capitalatlas.ai/funds/sinovation-ventures) — Series A
- 360 Security Technology — Series A
- The Arena Capital (https://capitalatlas.ai/funds/the-arena-capital) — Series B
- ABC Capital (https://capitalatlas.ai/funds/abc-capital) — Series C
- Cyber Creation Ventures (CCV) (https://capitalatlas.ai/funds/cyber-creation-ventures-ccv) — Series C
- Huaying Investment (https://capitalatlas.ai/funds/huaying-investment) — Series C
- Guangzhou Jiufang Enterprise Management — Series C