# Gu Energy Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/gu-energy-labs

- Industry: Food
- Headquarters: Berkeley, US
- Website: https://guenergy.com/
- Total disclosed funding: $4M
- Latest round: Series A (Aug 29, 2008)
- Investors on record: 1

## About

Gu Energy Labs is a company focused on formulating and distributing specialized performance nutrition products that enhance athletic performance through energy, hydration, and recovery solutions.Founded in 1993 in Berkeley, US, Gu Energy Labs develops nutrition products aimed at athletes. The company is led by CEO Brian Vaughan and co-founder Patrick Guam. Gu Energy Labs has raised a total of USD 4.00 mn in its latest funding round, Series A, with Adventure Funds participating as an investor. The current valuation of the company stands at USD 5.202 mn, and it has completed a total of 3 deals to date.GU Energy Labs specializes in performance nutrition products that include energy gels, energy chews, stroopwafels, and drink mixes. These products are crafted to provide athletes with essential nutrients for endurance during physical activities, ensuring effective hydration and recovery. Their offerings are available in regions including North America, Europe, and select markets in Asia.GU Energy Labs generates revenue through direct-to-consumer sales and partnerships with retailers and wholesalers. Their flagship products, such as the Original Energy Gel and ROCTANE Energy Gel, are prominent in their sales strategy, which includes direct online sales and bulk orders from retailers. The company promotes customer loyalty through offers like free shipping on orders over a certain amount.GU Energy Labs plans to enhance its product line with new offerings aimed at improving athletic performance. The company is targeting expansion into new geographical regions, particularly Asia, by the end of 2024. Recent funding from the Series A round will support these initiatives as the company seeks to broaden its market reach and develop innovative products.

## Funding rounds

- Series A, Aug 29, 2008, $4M — Adventure Funds

## Investors

- Adventure Funds (https://capitalatlas.ai/funds/adventure-funds) — Series A