# Gruenspar

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/gruenspar

- Industry: Environmental Services
- Headquarters: Munster, Germany
- Website: www.gruenspar.de
- Latest round: Series B (Jun 1, 2014)
- Investors on record: 2

## About

Gruenspar GmbH specializes in promoting sustainability through eco-friendly products and services designed to reduce environmental impact and enhance living quality for consumers and organizations.Founded in 2010 in Munster, Germany, Gruenspar GmbH offers a variety of eco-friendly solutions aimed at sustainable living. The company has engaged in three investment deals, with the latest occurring on August 7, 2015, when Mountain Cleantech sold its stake to EWE AG, yielding a gross IRR at exit of 67%.Gruenspar is dedicated to promoting sustainability and resource conservation through its core offerings focused on eco-friendly living. The company provides a diverse range of products and services aimed at helping consumers reduce their environmental impact while enhancing their quality of life. These offerings include energy-efficient appliances, sustainable living resources, and educational materials that guide users toward healthier and environmentally friendly practices. Gruenspar primarily serves environmentally conscious consumers, businesses looking to enhance their sustainability efforts, and organizations aiming to promote green initiatives. The company has established a presence in several European markets, focusing on regions with a high demand for sustainable products, such as Germany, Austria, and Switzerland.Gruenspar generates revenue through a combination of direct-to-consumer sales and business-to-business partnerships. The company operates on a transactional model where customers purchase sustainable products and services directly from their platform. Transaction structures may include one-time purchases of flagship products, subscriptions for ongoing access to educational resources, and partnerships with retailers for broader distribution. Pricing plans are designed to cater to various customer needs, ensuring a wide accessibility of products. Key offerings include energy-efficient home appliances and sustainability-focused services, which contribute significantly to the overall revenue stream.Gruenspar GmbH aims to expand its portfolio by launching upcoming new products designed for eco-conscious consumers. The company is strategizing to enter additional European markets by the end of 2023, targeting regions with increasing demands for sustainability. Recent funding will support these initiatives by enhancing product development and marketing efforts.

## Funding rounds

- Series B, Jun 1, 2014 — KfW Banking Group, Jadeberg Partners
- Series A, Jan 22, 2013 — Jadeberg Partners

## Investors

- Jadeberg Partners (https://capitalatlas.ai/funds/jadeberg-partners) — Series A, Series B
- KfW Banking Group — Series B