# GrubMarket

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/grubmarket

- Industry: Food
- Headquarters: San Francisco, US
- Website: www.grubmarket.com
- Total disclosed funding: $575M
- Latest round: Series H (Feb 2, 2026)
- Investors on record: 56

## About

Founded in 2014 and based in San Francisco, CA, GrubMarket, Inc. operates an online marketplace for locally sourced farm-produced food. The company was founded by Mike Xu and as of January 2021, the company operates across the US such as California, New York, Washington, Texas, Michigan, and Massachusetts. In February 2026, GrubMarket, Inc. raised approximately USD 50 million in series H funding led by new investor Future Food Fund, with participation from other new investors MY Securities, Flume Ventures, and RD Heritage Group. Returning investors Liberty Street Advisors, Portfolia, and other unspecified investors also participated in the round. The funding values GrubMarket at USD 4.5 billion pre-money. The company provides an online platform for different kinds of food like organic foods, vegetables, gluten-free foods, snacks, beverages, home goods, dietary products, baby and kids' products, pet food, non-genetically modified organisms (GMO) foods, paleo foods, cholesterol-free, and trans-fat free foods that are made from local farms, fisheries, commercial kitchens, certified home kitchens, and restaurants. GrubMarket also provides the WholesaleWare platform, which is a cloud-based service for farmers and other food producers that helps in linking up and managing relationships between food suppliers and their customers. The company's revenue is generated from providing organic food that sells online via mobile apps to retail and e-grocery customers. GrubMarket plans to expand its product to 4 new states in 2020 including Washington, Texas, and other parts of the country. The company will use the February 2026 funding to accelerate its AI software and business growth, expand its eCommerce reach globally, and increase investment in people, financial infrastructure, technology, and acquisitions.

## Funding rounds

- Series H, Feb 2, 2026, $50M — Portfolia, Liberty Street Advisors, RD Heritage Group, Future Food Fund, Flume Ventures, American Fundstars
- Series G, Mar 18, 2025, $50M — Pegasus Tech Ventures, Portfolia, Liberty Street Advisors, 3Spoke, Joseph Stone Capital, ROC Venture Group, Pinegrove Venture Partners
- Series F, Sep 28, 2022, $120M — Grosvenor, Tiger Global Management, Squarepoint, 301 Inc, Walleye Capital, Portfolia, Liberty Street Advisors, Apeira Capital, Celtic House Asia Partners
- Series E, Nov 16, 2021, $55M — Tiger Global Management, BlackRock, Walleye Capital, We Capital, Liberty Street Advisors, Japan Post Capital, Apeira Capital, Celtic House Asia Partners
- Series E, Oct 25, 2021, $25M — BlackRock, Pegasus Tech Ventures, Walleye Capital, Gaingels, Qstar Capital, Liberty Street Advisors, Japan Post Capital, INP Capital, Celtic House Asia Partners
- Series E, Sep 13, 2021, $120M — Pegasus Tech Ventures, Walleye Capital, Qstar Capital, Liberty Street Advisors, Japan Post Capital, Tech Pioneers Fund, Joseph Stone Capital, INP Capital, Moringa Management, Celtic House Asia Partners
- Series D, Oct 5, 2020, $82M — WI Harper Group, BlackRock, ACE & Company, Strand Partners, Trinity Capital Investment, Scrum Ventures, Madison Bay Capital Partners, Qstar Capital, Mojo Partners, Marubeni Ventures, Sixty Degree Capital, DG Incubation, Celtic House Asia Partners, CentreGold Capital, Notable Capital
- Series C, May 31, 2019, $20M — WI Harper Group, ACE & Company, Arancia International, Alumni Ventures Group, Fusion Fund, University Growth Fund, Heinz Ventures, DG Incubation, CentreGold Capital, Notable Capital
- Series C, Feb 1, 2019, $8.1M — WI Harper Group, ACE & Company, Arancia International, Alumni Ventures Group, Fusion Fund, University Growth Fund, Heinz Ventures, DG Incubation, CentreGold Capital, Notable Capital
- Series B, Jul 10, 2018, $13M — Millennium Technology Value Partners, Great Oaks Venture Capital, Trinity Capital Investment, Alumni Ventures Group, Fusion Fund, Max Ventures, Investwide Capital, Notable Capital
- Series B, Aug 4, 2016, $20M — Fosun International, Global Founders Capital, Sound Ventures, DHVC, Riverhead Capital, Notable Capital
- Series A, Aug 28, 2015, $10M — Battery Ventures, Fosun International, Y Combinator, Great Oaks Venture Capital, AME Cloud Ventures, UpHonest Capital, Notable Capital
- Seed, Nov 10, 2014, $2.1M — Y Combinator, Fusion Fund, Notable Capital

## Investors

- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed, Series A
- Fusion Fund (https://capitalatlas.ai/funds/fusion-fund) — Seed, Series B, Series C
- Notable Capital (https://capitalatlas.ai/funds/notable-capital) — Seed, Series A, Series B, Series C, Series D
- Battery Ventures (https://capitalatlas.ai/funds/battery-ventures) — Series A
- Fosun International (https://capitalatlas.ai/funds/fosun-international) — Series A, Series B
- Great Oaks Venture Capital (https://capitalatlas.ai/funds/great-oaks-venture-capital) — Series A, Series B
- AME Cloud Ventures (https://capitalatlas.ai/funds/ame-cloud-ventures) — Series A
- UpHonest Capital (https://capitalatlas.ai/funds/uphonest-capital) — Series A
- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Series B
- Sound Ventures (https://capitalatlas.ai/funds/sound-ventures) — Series B
- DHVC (https://capitalatlas.ai/funds/dhvc) — Series B
- Riverhead Capital (https://capitalatlas.ai/funds/riverhead-capital) — Series B
- Millennium Technology Value Partners (https://capitalatlas.ai/funds/millennium-technology-value-partners) — Series B
- Trinity Capital Investment — Series B, Series D
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Series B, Series C
- Max Ventures (https://capitalatlas.ai/funds/max-ventures) — Series B
- Investwide Capital — Series B
- WI Harper Group (https://capitalatlas.ai/funds/wi-harper-group) — Series C, Series D
- ACE & Company (https://capitalatlas.ai/funds/ace-company) — Series C, Series D
- Arancia International — Series C
- University Growth Fund (https://capitalatlas.ai/funds/university-growth-fund) — Series C
- Heinz Ventures (https://capitalatlas.ai/funds/heinz-ventures) — Series C
- DG Incubation (https://capitalatlas.ai/funds/dg-incubation) — Series C, Series D
- CentreGold Capital (https://capitalatlas.ai/funds/centregold-capital) — Series C, Series D
- BlackRock (https://capitalatlas.ai/funds/blackrock) — Series D, Series E
- Strand Partners — Series D
- Scrum Ventures (https://capitalatlas.ai/funds/scrum-ventures) — Series D
- Madison Bay Capital Partners (https://capitalatlas.ai/funds/madison-bay-capital-partners) — Series D
- Qstar Capital (https://capitalatlas.ai/funds/qstar-capital) — Series D, Series E
- Mojo Partners — Series D
- Marubeni Ventures — Series D
- Sixty Degree Capital (https://capitalatlas.ai/funds/sixty-degree-capital) — Series D
- Celtic House Asia Partners (https://capitalatlas.ai/funds/celtic-house-asia-partners) — Series D, Series E, Series F
- Pegasus Tech Ventures (https://capitalatlas.ai/funds/pegasus-tech-ventures) — Series E, Series G
- Walleye Capital — Series E, Series F
- Liberty Street Advisors — Series E, Series F, Series G, Series H
- Japan Post Capital (https://capitalatlas.ai/funds/japan-post-capital) — Series E
- Tech Pioneers Fund (https://capitalatlas.ai/funds/tech-pioneers-fund) — Series E
- Joseph Stone Capital — Series E, Series G
- INP Capital (https://capitalatlas.ai/funds/inp-capital) — Series E
- Moringa Management (https://capitalatlas.ai/funds/moringa-management) — Series E
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series E
- Tiger Global Management (https://capitalatlas.ai/funds/tiger-global-management) — Series E, Series F
- We Capital (https://capitalatlas.ai/funds/we-capital) — Series E
- Apeira Capital (https://capitalatlas.ai/funds/apeira-capital) — Series E, Series F
- Grosvenor — Series F
- Squarepoint — Series F
- 301 Inc (https://capitalatlas.ai/funds/301-inc) — Series F
- Portfolia (https://capitalatlas.ai/funds/portfolia) — Series F, Series G, Series H
- 3Spoke (https://capitalatlas.ai/funds/3spoke) — Series G
- ROC Venture Group (https://capitalatlas.ai/funds/roc-venture-group) — Series G
- Pinegrove Venture Partners (https://capitalatlas.ai/funds/pinegrove-venture-partners) — Series G
- RD Heritage Group — Series H
- Future Food Fund — Series H
- Flume Ventures (https://capitalatlas.ai/funds/flume-ventures) — Series H
- American Fundstars — Series H