# GrowthLoop

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/growthloop

- Industry: Software
- Headquarters: New York, US
- Website: www.growthloop.com
- Total disclosed funding: $36M
- Latest round: Series D (Sep 2, 2015)
- Investors on record: 8

## About

Flywheel Software LLC, trading under the name GrowthLoop, is a technology company focused on enhancing marketing efficiency through its sophisticated marketing platform, which integrates AI and data to drive effective audience targeting and campaign personalization.Flywheel Technologies Inc. was founded in 2009 and is headquartered in San Francisco, US. The company specializes in advanced marketing technology solutions. The founder, Len Feremans, has a history of entrepreneurship, but further details on previous ventures are not provided. As of May 2022, Flywheel Technologies raised USD 4.070 mn in its Series D funding round from The Jordan Company, bringing the total amount raised to USD 4.070 mn, with a current company valuation of USD 35.49 mn.Flywheel Technologies' primary offering is the Compound Marketing Engine, a marketing technology platform that merges agentic AI with a company's data cloud to enhance marketing processes. This platform automates the creation of personalized marketing audiences and journeys, aimed at marketing professionals and data leaders looking to leverage data-driven insights. It serves a wide range of clients in sectors such as retail, finance, and technology, particularly in North America and Europe.Flywheel Technologies generates revenue through a subscription-based model, allowing clients to access the Compound Marketing Engine and its suite of AI-driven tools. The transactions are structured as B2B partnerships, with pricing based on usage tiers that cater to varying marketing needs and integration capabilities. This model is designed to drive ROI through improved audience engagement and campaign effectiveness, enabling clients to employ powerful marketing tools without requiring extensive technical skills.Looking forward, Flywheel Technologies plans to utilize the recent funding from its Series D round to enhance its offerings and expand into new markets. Specific upcoming products and potential geographic regions for expansion are not detailed, but the company aims to capture larger market share by improving product features and capabilities through continual development. The investment from The Jordan Company is expected to support these growth initiatives.

## Funding rounds

- Series D, Sep 2, 2015, $1M — Shasta Ventures, RockPort Capital Partners
- Series C, May 26, 2015 — TCW, Shasta Ventures, Riverwood Capital
- Series C, Nov 20, 2014, $12M — TCW, Shasta Ventures, RockPort Capital Partners
- Series B, Jul 31, 2013, $15M — Shasta Ventures, RockPort Capital Partners, Craton Equity Partners
- Series A, Jun 21, 2012, $8M — Band of Angels, Shasta Ventures, Rockport Venture Partners, Sand Hill Angels

## Investors

- Band of Angels (https://capitalatlas.ai/funds/band-of-angels) — Series A
- Shasta Ventures (https://capitalatlas.ai/funds/shasta-ventures) — Series A, Series B, Series C, Series D
- Rockport Venture Partners — Series A
- Sand Hill Angels (https://capitalatlas.ai/funds/sand-hill-angels) — Series A
- RockPort Capital Partners (https://capitalatlas.ai/funds/rockport-capital-partners) — Series B, Series C, Series D
- Craton Equity Partners (https://capitalatlas.ai/funds/craton-equity-partners) — Series B
- TCW (https://capitalatlas.ai/funds/tcw) — Series C
- Riverwood Capital (https://capitalatlas.ai/funds/riverwood-capital) — Series C