# GrowSari

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/growsari

- Industry: Internet
- Headquarters: Quezon City, Philippines
- Website: www.growsari.com
- Total disclosed funding: $108M
- Latest round: Series C (Apr 1, 2022)
- Investors on record: 12

## About

GrowSari Inc. is a technology company dedicated to enhancing the operational capacity of sari-sari store owners in the Philippines through its innovative app, connecting them to a vast network of suppliers and essential services.Founded in 2015 by Andrzej Ogonowski, ER Rollan, and Shiv Choudhury in Quezon City, Philippines, GrowSari Inc. provides a platform designed for sari-sari store owners. The company has raised a total of USD 5.00 mn, with the most recent funding round occurring on August 5, 2024, attracting investment from Oppenheimer Generations Asia. The firm has successfully completed 5 deals to date.GrowSari primarily offers an innovative app designed to empower sari-sari store owners, commonly known as "Tinderas." This all-in-one platform facilitates various functions, including purchasing inventory, loading services, and bill payments, providing a comprehensive business solution for small retailers. The app connects vendors to over 50,000 sari-sari stores across key urban and rural areas in the Philippines, enabling these store owners to efficiently order from a catalog of over 300 distributor-priced products from well-known brands such as Alaska, Nestle, and Lucky Me! By allowing users to earn income through transactions related to load services, bills payments, and cash-in services, GrowSari addresses the operational challenges faced by small retailers, enhancing their business capabilities and financial independence.GrowSari's revenue model is structured around transactions facilitated through its app, which serves both B2B and direct-to-consumer markets. In 2022, the company reported a revenue of USD 148.32 mn, with an EBITDA of USD -5.69 mn. Retailers, or Tinderas, utilize the platform to purchase products and services, driving revenue through product sales and additional features like load services and bill payments. The company generates revenue through a combination of transaction fees, commissions on sales, and possibly subscription fees for premium services. The integration of digital currency, termed Growcoins, further enriches the transaction process, allowing for seamless purchases within the app ecosystem.In August 2024, GrowSari Inc. raised USD 5 mn in venture funding from Oppenheimer Generations Asia, which will be utilized to enhance product offerings and expand its market presence. The company is strategizing to launch new features within its app, aimed at improving retail operations for Tinderas. GrowSari plans to target additional regions throughout the Philippines, focusing on underserved areas by the end of 2025, thereby increasing its user base and service reach.

## Funding rounds

- Series C, Apr 1, 2022, $78M — KKR, International Finance Corporation, ICCP Venture Partners, Wavemaker Partners, Endeavor Catalyst, Pavilion Capital Partners, Saison Capital, New Day Ventures
- Series B, Aug 11, 2021, $29M — International Finance Corporation, ICCP Venture Partners, Tencent Investment, Wavemaker Partners, Pavilion Capital, JG Digital Equity Ventures, Saison Capital, Robinsons Retail Holdings Inc., New Day Ventures
- Series A, Sep 12, 2018, $1.5M — Wavemaker Partners, JG Digital Equity Ventures, Robinsons Retail Holdings Inc.

## Investors

- Wavemaker Partners (https://capitalatlas.ai/funds/wavemaker-partners) — Series A, Series B, Series C
- JG Digital Equity Ventures (https://capitalatlas.ai/funds/jg-digital-equity-ventures) — Series A, Series B
- Robinsons Retail Holdings Inc. — Series A, Series B
- International Finance Corporation — Series B, Series C
- ICCP Venture Partners (https://capitalatlas.ai/funds/iccp-venture-partners) — Series B, Series C
- Tencent Investment — Series B
- Pavilion Capital — Series B
- Saison Capital (https://capitalatlas.ai/funds/saison-capital) — Series B, Series C
- New Day Ventures — Series B, Series C
- KKR (https://capitalatlas.ai/funds/kkr) — Series C
- Endeavor Catalyst (https://capitalatlas.ai/funds/endeavor-catalyst) — Series C
- Pavilion Capital Partners (https://capitalatlas.ai/funds/pavilion-capital-partners) — Series C