# GROWING MOM

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/growing-mom

- Industry: Internet
- Headquarters: Seoul, South Korea
- Website: www.growingmom.com
- Total disclosed funding: $0.9M
- Latest round: Seed (Jul 18, 2021)
- Investors on record: 5

## About

Growing Mom is dedicated to providing eco-friendly solutions for parenting and childcare, focusing on sustainable products that meet the needs of health-conscious families.Growing Mom, established in 2017 and headquartered in Seoul, South Korea, specializes in innovative childcare products. The company has undergone refinements in its product offerings to better serve environmentally aware consumers. In its evolution, Growing Mom has successfully raised a total of KRW 1000.000 mn through various funding rounds, with the latest being a Seed round in July 2021, backed by investors such as DAEWON CO., LTD., KUKBO Design, and The Invention Lab. The company has completed three deals to date.Growing Mom specializes in providing innovative solutions tailored for the parenting and childcare sector. The company's core product offerings include a range of eco-friendly and sustainable baby care products, serving as alternatives to conventional items that often contain harmful chemicals. These products are designed to address concerns around infant safety and environmental impact, appealing to health-conscious parents. Released over the past few years, these items are aimed at meeting the needs of a growing demographic of environmentally aware consumers, primarily targeting markets in North America and Europe. Growing Mom's client base consists of both individual consumers and retailers seeking to stock sustainable baby care solutions, effectively bridging the gap between eco-friendly parenting needs and commercial viability.Growing Mom's revenue model is primarily structured around direct-to-consumer sales as well as wholesale partnerships with retailers that cater to eco-conscious families. The company engages in business transactions through various channels, ensuring accessibility to its products across multiple platforms. Revenue generation occurs through straightforward sales of its flagship products, which include a line of organic baby lotions and biodegradable diapers. These products are priced competitively to appeal to both budget-conscious families and premium market segments. The transactional structure is supported by a subscription model that allows consumers to receive regular shipments of essential items, enhancing customer retention and satisfaction. The blend of direct sales and partnerships ensures a comprehensive approach to market reach within the childcare and parenting industry.Looking ahead, Growing Mom is focused on expanding its product line with new eco-friendly offerings set to launch in the coming months. The company aims to enter additional markets in Asia and Europe by the end of 2023. The recent Seed funding of KRW 1000.000 mn, secured in July 2021, will be utilized to support these expansion initiatives, facilitating product development and enhancing market presence.

## Funding rounds

- Seed, Jul 18, 2021 — Wadiz Partners
- Seed, Sep 29, 2020, $0.9M — The Invention Lab, KUKBO Design, DAEWON CO., LTD.
- Seed, Nov 1, 2018 — Sopoong Ventures

## Investors

- Sopoong Ventures (https://capitalatlas.ai/funds/sopoong-ventures) — Seed
- The Invention Lab (https://capitalatlas.ai/funds/the-invention-lab) — Seed
- KUKBO Design — Seed
- DAEWON CO., LTD. — Seed
- Wadiz Partners (https://capitalatlas.ai/funds/wadiz-partners) — Seed