# Growers Holdings

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/growers-holdings

- Industry: Internet
- Headquarters: Durham, US
- Website: www.growers.ag
- Total disclosed funding: $5M
- Latest round: Series A (Aug 6, 2018)
- Investors on record: 6

## About

Growers Holdings, Inc. specializes in enhancing customer retention through its innovative GROWERS Loyalty Program, designed for agricultural retailers and their farmer clients across the United States.Growers Holdings, Inc. was founded in 2011 and operates from its headquarters in Durham, US. The company focuses on providing loyalty programs for agricultural retailers, allowing them to reward farmers based on their purchasing behavior. The most recent funding round occurred in February 2020 when the company raised USD 5.00 mn in a Series A round led by Lewis & Clark Ventures, along with investors such as Albany Private Equity Partners and Innova Memphis. The total amount raised by the company is USD 5.00 mn with a current valuation of USD 19.00 mn. The CEO is Steven Valencsin, although further details on his prior ventures are not available.Growers Holdings, Inc. specializes in providing a structured loyalty program designed to enhance customer retention and loyalty among agricultural retailers and their farmer clients. The core offering, known as the GROWERS Loyalty Program, utilizes the Axiom technology engine developed by Agmatix, which leverages advanced AI algorithms to analyze customer behavior and product data. This system allows retailers to offer tailored rewards and incentives, facilitating repeat purchases without diminishing profit margins. The program is specifically designed for agricultural retailers across various regions in the United States, enabling farmers to accumulate points on purchases and redeem them for future savings with the same retailer. In addition to loyalty features, Growers also provides insights that help retailers optimize their product offerings by adapting to seasonal trends and geographic variances, ultimately aiming to foster long-term engagement with their farmer clientele.Growers Holdings, Inc. generates revenue through partnerships with agricultural retailers who implement its loyalty programs, designed to encourage multi-segment purchasing including feed, grain, and agronomy products. The typical transaction structure involves retailers allocating a portion of their sales to a loyalty incentive pool, rewarding farmers based on their purchasing behavior. The loyalty program facilitates seamless point accrual at the time of invoicing, allowing farmers to track their rewards in real time. Retailers benefit from increased repeat business and customer spend without the complexity of new systems, as Growers’ solutions integrate smoothly with existing operations. While specific pricing plans for the loyalty program are not disclosed, the emphasis is placed on enhancing retailer profitability and customer engagement through innovative loyalty strategies that do not compromise margins.Growers Holdings, Inc. is focused on expanding its offerings and market reach. The company has plans to develop additional features for its GROWERS Loyalty Program, aimed at enhancing user experience and engagement. Expansion into new markets is also a priority, particularly targeting agricultural sectors in regions beyond the current states served by the program. The funding raised in February 2020 will be utilized to support these initiatives, further enhancing their technological capabilities and expanding their customer base. Following the acquisition by Israel Chemicals Limited in February 2020, the company is strategically positioned to leverage additional resources for growth.

## Funding rounds

- Series A, Aug 6, 2018, $5M — Innova Memphis, Middleland Capital, Lewis & Clark Ventures, Tiverton, Maize Partners, Albany Private Equity Partners

## Investors

- Innova Memphis (https://capitalatlas.ai/funds/innova-memphis) — Series A
- Middleland Capital — Series A
- Lewis & Clark Ventures (https://capitalatlas.ai/funds/lewis-clark-ventures) — Series A
- Tiverton (https://capitalatlas.ai/funds/tiverton) — Series A
- Maize Partners (https://capitalatlas.ai/funds/maize-partners) — Series A
- Albany Private Equity Partners — Series A