# Growella

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/growella

- Industry: Financial Services
- Headquarters: Cincinnati, US
- Website: www.homebuyer.com
- Total disclosed funding: $1.4M
- Latest round: Seed (Nov 9, 2020)
- Investors on record: 2

## About

Growella Inc is a mortgage information and comparison platform that equips homebuyers with essential tools and resources for navigating the mortgage landscape.Founded in 2019 and headquartered in Cincinnati, US, Growella Inc operates as a dedicated platform for mortgage information. Dan Green, the CEO, leads the company, which successfully raised USD 1.4 mn in a SEED round on November 9, 2020, backed by investors Saturn Five and Techstars. The company has engaged in one deal to date.Homebuyer.com operates as an independent mortgage information and comparison platform that provides a suite of tools and resources designed to assist homebuyers and those seeking to refinance their existing mortgages. The company's core offerings include a mortgage calculator that enables users to estimate monthly payments, an interactive map to check USDA loan eligibility by location, and comprehensive guides on various mortgage types such as conventional, FHA, VA, and USDA loans. By analyzing over 121 million mortgage applications, Homebuyer.com aims to educate consumers on the mortgage process, helping them understand their options and the factors influencing approval rates and affordability. The platform serves a diverse client base that includes first-time homebuyers, refinancing households, and individuals looking for unbiased financial guidance across the United States, with a strong focus on major markets including California, Texas, and Florida.Homebuyer.com generates revenue through partnerships with trusted mortgage lenders rather than directly selling financial products. The platform connects users with these lenders, who may offer competitive rates and programs without imposing signup fees or requiring personal information upfront. While specific pricing plans for services are not disclosed, the company's model operates on a B2B basis, facilitating connections between consumers and lenders. This structure allows lenders to compete for business while users benefit from unbiased guidance without pressure or upsells. Homebuyer.com’s flagship initiative, "Happy Homebuying™," underscores its commitment to providing educational content and resources, positioning it as a unique player in the marketplace for mortgage services.Following the SEED funding round in December 2020, Growella Inc plans to utilize the raised USD 1.4 mn to enhance its product offerings and expand its reach in the mortgage information sector. The company aims to introduce new tools designed to streamline the mortgage application process and improve user engagement. Additionally, there are strategies in place for expanding into new geographic markets, with particular focus on increasing its presence in states such as New York and Illinois by the end of 2022.

## Funding rounds

- Seed, Nov 9, 2020, $1.4M — Techstars, Saturn Five

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- Saturn Five (https://capitalatlas.ai/funds/saturn-five) — Seed