# Grow Mobile

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/grow-mobile

- Industry: Marketing/Advertising
- Headquarters: Menlo Park, US
- Website: www.growmobile.com
- Total disclosed funding: $1M
- Latest round: Seed (Sep 1, 2012)
- Investors on record: 2

## About

Grow Mobile provides innovative mobile marketing solutions that enhance user engagement for brands through targeted advertising strategies across various platforms.Grow Mobile specializes in mobile marketing solutions that enable brands to reach consumers effectively. Founded in 2012 and headquartered in Menlo Park, US, the company was acquired by Perion Network Ltd. for USD 42 mn in June 2014. The acquisition was part of a strategic pivot to enhance Perion’s advertising capabilities. The company has completed two investment deals, with the most recent being a Trade Sale. Growing out of its original business model, Grow Mobile has successfully integrated into Perion's broader advertising ecosystem, leveraging advanced technology to connect advertisers and consumers.Grow Mobile offers a range of advertising solutions that utilize an integrated technology platform to connect advertisers with consumers across multiple channels. Key offerings include AI-driven advertising solutions for Connected TV (CTV), digital out-of-home (DOOH), and search advertising, allowing brands to deliver personalized ads that enhance user engagement. The platform caters to a diverse range of clients, including retailers and brand marketers, operating in multiple regions including North America and Europe.Grow Mobile generates revenue through partnerships in advertising and technology solutions, focusing on programmatic advertising and data analytics. Revenue streams include service fees from clients who utilize the platform to optimize ad placements and campaigns, often based on the volume of ad impressions served or the revenue generated from these campaigns. Its flagship products, including SORT® and WAVE dynamic audio ads, exemplify its commitment to enhancing advertising performance for clients.Grow Mobile plans to leverage recent funding from its acquisition to enhance its product suite and expand into new geographic markets. The company aims to introduce new products that integrate advanced advertising technologies, with specific timelines yet to be established. Following the successful acquisition in June 2014, the focus will be on strategic market expansions in North America and Europe, enhancing its footprint in the competitive digital advertising ecosystem.

## Funding rounds

- Seed, Sep 1, 2012, $1M — Bessemer Venture Partners, Signia Ventures

## Investors

- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Seed
- Signia Ventures (https://capitalatlas.ai/funds/signia-ventures) — Seed