# Grove Collaborative

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/grove-collaborative

- Industry: Consumer Products
- Headquarters: San Francisco, US
- Website: www.grove.co/
- Total disclosed funding: $219M
- Latest round: Series E (Nov 25, 2020)
- Investors on record: 15

## About

Grove Collaborative, Inc. is a US-based company focused on providing eco-friendly household products, emphasizing sustainability and reducing plastic waste through its innovative offerings.Grove Collaborative specializes in household products aimed at enhancing sustainability. Founded in 2012 in San Francisco, US, the firm has raised a total of USD 15.00 mn through 15 deals. The latest funding round was a PIPE led by Volition Capital. The company was co-founded by Chris Clark, Jordan Savage, and Stuart Landesberg, with Stuart Landesberg currently serving as CEO.Grove Collaborative specializes in eco-friendly household products aimed at improving sustainability and reducing plastic waste. The company's main offerings include cleaning supplies, personal care items, kitchen essentials, and baby and pet care products. Grove Co., their flagship brand, emphasizes bio-based formulas and sustainable packaging, utilizing materials such as recyclable aluminum, glass, and paper. The products are designed to address various consumer needs, focusing on health-conscious choices that are free from harmful chemicals like ammonia, chlorine, and heavy metals. Grove Collaborative serves a diverse customer base that includes environmentally conscious consumers across the United States and Canada, offering products that cater to households looking to adopt more sustainable practices.Grove Collaborative generates revenue through direct-to-consumer sales, leveraging a subscription model that encourages recurring purchases. Customers have the option to subscribe to regular deliveries of household essentials, which fosters loyalty and convenience. The company's product range includes flagship offerings such as Grove Co. Multi-Purpose Cleaner and 3-Ply Bamboo Toilet Paper, which are available at competitive prices intended to provide value to consumers. With a focus on ethical sourcing and transparency, Grove Collaborative aligns its pricing strategy with its commitment to sustainability, ensuring that customers receive quality products at a fair cost. The firm’s revenue structure is primarily driven by these direct sales, enhancing customer engagement through the convenience of subscription services and the appeal of carefully vetted, eco-friendly products.Grove Collaborative aims to enhance its product offerings and expand its market presence. The company is currently designing new products that will cater to a wider range of sustainability needs. Additionally, Grove Collaborative is exploring opportunities to expand into new geographic regions, with specific plans to enter markets in Canada by the end of 2024. The recent funding of USD 15.00 mn is intended to support these growth initiatives and facilitate the introduction of innovative products.

## Funding rounds

- Series E, Nov 25, 2020, $122M — Morgan Stanley Investment Management, NextView Ventures, Glynn Capital, Sculptor, Gaingels
- Series D, Aug 23, 2019, $35M — Mayfield Fund, Greenspring Associates, General Atlantic, Norwest Venture Partners, MHS Capital, NextView Ventures, Glynn Capital, Lone Pine Capital, Heron Rock Fund
- Series C, Dec 18, 2017, $37M — Mayfield Fund, Norwest Venture Partners, MHS Capital, NextView Ventures, Bullpen Capital, Serious Change
- Series B, Apr 14, 2017, $15M — Mayfield Fund
- Series A, Jul 20, 2016, $5.9M — NextView Ventures
- Seed, Mar 18, 2015, $3.3M — NextView Ventures, Marc Bell Capital

## Investors

- NextView Ventures (https://capitalatlas.ai/funds/nextview-ventures) — Seed, Series A, Series C, Series D, Series E
- Marc Bell Capital (https://capitalatlas.ai/funds/marc-bell-capital) — Seed
- Mayfield Fund (https://capitalatlas.ai/funds/mayfield-fund) — Series B, Series C, Series D
- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Series C, Series D
- MHS Capital (https://capitalatlas.ai/funds/mhs-capital) — Series C, Series D
- Bullpen Capital (https://capitalatlas.ai/funds/bullpen-capital) — Series C
- Serious Change — Series C
- Greenspring Associates (https://capitalatlas.ai/funds/greenspring-associates) — Series D
- General Atlantic (https://capitalatlas.ai/funds/general-atlantic) — Series D
- Glynn Capital (https://capitalatlas.ai/funds/glynn-capital) — Series D, Series E
- Lone Pine Capital — Series D
- Heron Rock Fund (https://capitalatlas.ai/funds/heron-rock-fund) — Series D
- Morgan Stanley Investment Management — Series E
- Sculptor (https://capitalatlas.ai/funds/sculptor) — Series E
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series E