# Grove

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/grove-2

- Industry: Agribusiness
- Headquarters: Riyadh, Saudi Arabia
- Website: get.grove.sa
- Total disclosed funding: $5M
- Latest round: Seed (Jan 19, 2026)
- Investors on record: 1

## About

Grove, founded in 2024 by Mohammed bin Ghanam and Ayman AlFifi, and headquartered in Riyadh, Saudi Arabia, specializes in technological solutions for operational efficiency. In January 2026, Grove raised USD 5 million in seed funding led by Outliers VC.
The company offers a range of innovative technology solutions designed to optimize operational efficiency for various industries. Its core product line includes advanced software platforms that facilitate project management, supply chain logistics, and data analytics, aimed at improving decision-making and productivity for businesses. These solutions are primarily targeted at sectors such as logistics, manufacturing, and retail, enabling clients to streamline processes and enhance overall performance. The company's services are utilized by a diverse customer base, including small to medium enterprises and large corporations, primarily in the Middle East and North Africa (MENA) region, where they have established a robust presence. This strategic focus on the MENA market underscores the company’s commitment to addressing local challenges with tailored technological solutions.
The company’s revenue streams are primarily generated through a subscription-based model for its software products, alongside strategic partnerships with key industry players. Clients typically engage in annual or multi-year contracts that provide access to the full suite of services, enhancing user experience and ensuring customer loyalty. The firm also offers tiered pricing plans that cater to different business sizes and needs, allowing for flexible scaling of services as clients grow. Flagship products, which stand out due to their proprietary features and functionalities, contribute significantly to the company's revenue. Business transactions occur directly between the company and its clients, ensuring a streamlined process that fosters long-term relationships and recurring revenue opportunities.
The company plans to use the January 2026 funding to grow its operations in Saudi Arabia and improve the technology linking farms, markets, and households.

## Funding rounds

- Seed, Jan 19, 2026, $5M — Outliers Venture Capital

## Investors

- Outliers Venture Capital (https://capitalatlas.ai/funds/outliers-venture-capital) — Seed