# Grovara

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/grovara

- Industry: Marketing/Advertising
- Headquarters: Philadelphia, US
- Website: www.grovara.com
- Total disclosed funding: $5.6M
- Latest round: Seed (Mar 24, 2021)
- Investors on record: 6

## About

Grovara, LLC is a US-based B2B technology company that enhances global trade in the Consumer Packaged Goods (CPG) industry through an innovative platform that streamlines wholesale distribution.Grovara, LLC specializes in facilitating global trade within the Consumer Packaged Goods (CPG) sector. Founded in 2011 in Philadelphia, US, by Abu Kamara and Peter Groverman, the company has completed a total of 4 deals, with the most recent deal occurring on March 24, 2021. In that round, Grovara raised USD 5.5 mn in Seed funding from investors including Bluestein Ventures, CEAS Investments, E&A Venture Capital, Siddhi Capital, and Spiral Sun Ventures. Abu Kamara also serves as the company's CEO.Grovara operates a proprietary technology platform designed to streamline global trade in the Consumer Packaged Goods (CPG) industry, primarily through B2B transactions. The company offers a variety of services that facilitate the wholesale distribution process, including automated order management, logistics tracking, compliance handling, and payment processing. By connecting brands with retailers, clinics, and distributors worldwide, Grovara enhances the efficiency of transactions while ensuring that all parties in the supply chain are vetted and compliant. Their service offerings target various sectors, including health and wellness, food and beverage, and personal care, with specific products addressing pain relief and wellness solutions, such as those provided by partner brands like P 30:2. Grovara's marketplace is accessible to clients across numerous geographical markets, including North America, Europe, and select regions in Asia, thereby facilitating a wide-reaching network for its users.Grovara generates revenue through its subscription-based model, which includes various service tiers for brands and buyers on its platform. Clients pay monthly fees based on access to specific features and data insights, such as the Grovara Data Packages that start at USD 495/month, aimed at enhancing decision-making with valuable industry analytics. The transactional structure typically involves partnerships with retailers and wholesalers, facilitating direct B2B sales that allow brands to reach end consumers efficiently. In addition to subscription fees, Grovara's revenue may also stem from transactional commissions as products are sold through its marketplace. The company’s client base includes well-known brands and emerging enterprises, which leverage Grovara’s technology for seamless transactions, thus optimizing their presence in the global market.As of March 2021, Grovara plans to utilize the USD 5.5 mn raised in Seed funding to expand sales and support while continuing enhancements to its technology platform. The company is focused on developing new product offerings and expanding into additional markets, specifically targeting growth in Europe and Asia by the end of 2022. These initiatives are aimed at broadening their service capabilities and enhancing their market presence.

## Funding rounds

- Seed, Mar 24, 2021, $5.5M — Bluestein Ventures, Spiral Sun Ventures, CEAS Investments, E&A Venture Capital, Siddhi Capital
- Seed, Nov 13, 2017, $0.1M — Ben Franklin Technology Partners
- Seed, Sep 15, 2016 — Ben Franklin Technology Partners

## Investors

- Ben Franklin Technology Partners (https://capitalatlas.ai/funds/ben-franklin-technology-partners) — Seed
- Bluestein Ventures (https://capitalatlas.ai/funds/bluestein-ventures) — Seed
- Spiral Sun Ventures (https://capitalatlas.ai/funds/spiral-sun-ventures) — Seed
- CEAS Investments — Seed
- E&A Venture Capital — Seed
- Siddhi Capital (https://capitalatlas.ai/funds/siddhi-capital) — Seed