# Groupon

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/groupon

- Industry: Internet
- Headquarters: Chicago, US
- Website: www.groupon.com
- Total disclosed funding: $1.1B
- Latest round: Series G (Jan 11, 2011)
- Investors on record: 13

## About

Groupon Inc., based in the US, operates as a digital marketplace, offering local deals on various services, including beauty, dining, travel, and entertainment, enhancing consumer access to experiences and fostering connections between users and merchants.Founded in 2007 in Chicago, Illinois, Groupon Inc. focuses on delivering local deals to consumers through its platform. The company has undergone strategic pivots to adapt to market needs. Key founders include Brad Keywell and Eric Lefkofsky, who have a history of entrepreneurial ventures. Groupon's most recent funding round was a PIPE in 2012, raising USD 250.00 mn led by Atairos, contributing to a total amount raised of USD 250.00 mn.Groupon operates as a digital marketplace offering a wide range of local deals across various categories, including beauty and spas, food and drink, travel, and entertainment. The company's core product offerings revolve around providing discounts and promotional vouchers to consumers for services and experiences in their local areas, facilitating access to activities such as massages, restaurant meals, and adventure experiences. Groupon's platform connects consumers to merchants, enabling users to discover and redeem deals through both its website and mobile application, which enhances the ease of accessing discounts on the go. The company serves a diverse customer base that includes both individual consumers seeking deals and businesses looking to attract customers through promotional activities. Groupon operates in multiple geographical markets, including the United States, Canada, several European nations, and Australia, catering to local consumers and businesses in these regions.Groupon generates revenue primarily through the sale of vouchers and promotional deals, operating on a commission-based model where they take a percentage of the transaction value once a voucher is redeemed. In the year 2024, Groupon reported a revenue of USD 492.56 mn and an EBITDA of USD 39.69 mn. The company engages in business-to-consumer (B2C) transactions, where customers purchase discounted deals directly from merchants through its platform, often facilitated by promotional codes such as those used during seasonal sales events. Groupon's revenue structure may also include partnerships with various service providers and businesses that utilize its platform for advertising and promotional services. The platform's flagship offerings include significant discounts across categories like beauty treatments, dining experiences, and recreational activities, which are designed to drive consumer engagement and repeat purchases. These service offerings are central to Groupon's operational strategy, as they enable the company to foster relationships with both consumers and local businesses across its diverse markets.Groupon's future growth strategy includes plans to introduce new products tailored to enhance user experience and maintain engagement. The company is focused on expanding its market presence in Asia and additional European countries by mid-2025. The recent PIPE funding of USD 250.00 mn will be utilized to support these expansion efforts and the development of innovative service offerings. Groupon aims to leverage its existing infrastructure to penetrate these new markets effectively while continuing to optimize its platform for consumer interaction.

## Funding rounds

- Series G, Jan 11, 2011, $450M — Accel, Battery Ventures, Kleiner Perkins, New Enterprise Associates, Silver Lake, TCV, Greylock Partners, Eight Roads Ventures, Andreessen Horowitz, VKontakte, DST Global, Maverick Capital, MSDW Venture Partners
- Series G, Dec 30, 2010, $500M — Kleiner Perkins, Silver Lake, TCV, Greylock Partners, Andreessen Horowitz, Maverick Capital
- Series C, Apr 19, 2010, $135M — Battery Ventures, DST Global
- Series B, Dec 2, 2009, $30M — Accel, New Enterprise Associates
- Series D, Jan 15, 2008, $4.8M — New Enterprise Associates

## Investors

- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Series D, Series B, Series G
- Accel (https://capitalatlas.ai/funds/accel) — Series B, Series G
- Battery Ventures (https://capitalatlas.ai/funds/battery-ventures) — Series C, Series G
- DST Global (https://capitalatlas.ai/funds/dst-global) — Series C, Series G
- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series G
- Silver Lake (https://capitalatlas.ai/funds/silver-lake) — Series G
- TCV (https://capitalatlas.ai/funds/tcv) — Series G
- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Series G
- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Series G
- Maverick Capital (https://capitalatlas.ai/funds/maverick-capital) — Series G
- Eight Roads Ventures (https://capitalatlas.ai/funds/eight-roads-ventures) — Series G
- VKontakte — Series G
- MSDW Venture Partners (https://capitalatlas.ai/funds/msdw-venture-partners) — Series G