# Grounded Foods Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/grounded-foods

- Industry: Food
- Headquarters: New York, US
- Website: www.groundedfoods.com
- Total disclosed funding: $1.9M
- Latest round: Seed (Aug 14, 2020)
- Investors on record: 4

## About

Grounded Foods Co. is a plant-based food company that creates innovative dairy alternatives using nutrient-dense ingredients like cauliflower and hemp, catering to health-conscious and environmentally-aware consumers.Founded in 2019 and headquartered in New York, US, Grounded Foods Co. specializes in plant-based dairy alternatives. The company raised USD 2.5 mn in its latest funding round on October 15, 2021, with participation from notable investors including Big Idea Ventures and Stray Dog Capital. The firm has completed two funding deals to date.Grounded Foods specializes in innovative plant-based food products, primarily focusing on dairy alternatives crafted from nutrient-rich ingredients such as cauliflower and hemp. Their flagship offerings include a range of cheese substitutes that aim to replicate the taste, texture, and culinary versatility of traditional dairy cheeses. These products are designed for consumers seeking healthier and more sustainable dietary options, addressing the growing demand for plant-based foods among environmentally conscious individuals and those with dietary restrictions. Grounded Foods targets both retail consumers and food service providers, offering their products in select markets across North America and Europe, where the plant-based movement has gained significant traction.The revenue generation model for Grounded Foods involves a combination of direct-to-consumer sales and partnerships with retailers and food service establishments. Their products are sold through both physical grocery stores and online platforms, providing accessible options for various customer segments. Pricing structures are competitive within the plant-based market, reflecting the premium quality and innovative nature of their offerings. Their signature cheese alternatives are central to their revenue streams, appealing to customers looking for high-quality ingredients without sacrificing flavor. The company's focus on building strong relationships with both end consumers and commercial partners underscores its commitment to expanding its market presence and enhancing overall sales performance.Grounded Foods plans to utilize the USD 2.5 mn raised in October 2021 to expand retail distribution throughout the United States. The company is focused on launching new products in the dairy alternative sector, aiming to increase their market presence by introducing innovative offerings that cater to the growing demand for plant-based options.

## Funding rounds

- Seed, Aug 14, 2020, $1.9M — Stray Dog Capital, Rocana Ventures, VegInvest Trust, GlassWall Syndicate

## Investors

- Stray Dog Capital (https://capitalatlas.ai/funds/stray-dog-capital) — Seed
- Rocana Ventures (https://capitalatlas.ai/funds/rocana-ventures) — Seed
- VegInvest Trust (https://capitalatlas.ai/funds/veginvest-trust) — Seed
- GlassWall Syndicate (https://capitalatlas.ai/funds/glasswall-syndicate) — Seed