# Groover

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/groover

- Industry: Internet
- Headquarters: France
- Website: www.groover.co
- Total disclosed funding: $10M
- Latest round: Series A (Oct 13, 2023)
- Investors on record: 11

## About

Based in France, Groover SAS is a digital platform that connects independent artists with music industry professionals, enhancing their promotional efforts and facilitating access to curated music channels.Groover SAS, founded in 2017 in France, specializes in music promotion services, allowing artists to engage directly with music curators and professionals. The company has successfully completed a total of 6 deals, with its most recent funding round occurring on October 13, 2023. Groover raised EUR 2.561 million in a Series A round, supported by investors such as Bpifrance, FrenchFounders, Mozza Angels, OneRagtime, Partech, TechMind, and Trind Ventures. The company was co-founded by Dorian Perron, Rafael Cohen, and Romain Palmieri, and is currently led by CEO Julien Cerf and Romain Palmieri.Groover specializes in music promotion services aimed at independent artists and their representatives, facilitating connections with music curators and industry professionals. Its innovative web platform allows artists to send their music directly to a carefully curated selection of blogs, radio stations, playlist curators, and record labels. This service not only provides feedback on submitted tracks but also helps artists gain exposure and potential opportunities for radio plays, interviews, and playlist placements. Groover operates in multiple international markets, targeting artists across diverse genres, including pop, hip-hop, electronic, and classical music, and empowers artists by connecting them with over 3,000 music professionals.Groover generates revenue through a credit system known as Grooviz, where artists purchase credits to submit their music to selected curators and professionals. Each Grooviz credit is priced at EUR 1, with the cost for contacting curators ranging from 2 to 6 Grooviz, depending on the curator's tier. This transaction model allows artists to pay per submission, linking their promotional efforts to specific financial outlays. Additionally, discounted credit packs provide cost savings for artists engaging in multiple submissions, creating a straightforward B2C transaction model, where independent artists invest in promotional services on a per-use basis.In October 2023, Groover SAS raised EUR 2.561 million in Series A funding, co-led by new investors including OneRagtime, Trind, Techmind, and MozzaAngels, with participation from returning investors such as Partech, Bpifrance Investissement, Verve Ventures, and FrenchFounders. The company plans to utilize this funding to consolidate its services such as promotion, marketing, coaching, and career development while further expanding its global footprint. Specific new markets targeted for expansion have not been disclosed, but the funding will support Groover's objectives in enhancing its service offerings.

## Funding rounds

- Series A, Oct 13, 2023, $2.7M — Partech Partners, Bpifrance, OneRagtime, Trind Ventures, TechMind, FrenchFounders, Verve Ventures, Mozza Angels
- Seed, Oct 20, 2021, $7M — Partech Partners, Bpifrance, FrenchFounders, Verve Ventures
- Seed, Aug 2, 2019, $0.8M — Kima Ventures, Vestiaire Collective SA, Techstars

## Investors

- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Seed
- Vestiaire Collective SA — Seed
- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- Partech Partners (https://capitalatlas.ai/funds/partech-partners) — Seed, Series A
- Bpifrance — Seed, Series A
- FrenchFounders — Seed, Series A
- Verve Ventures (https://capitalatlas.ai/funds/verve-ventures) — Seed, Series A
- OneRagtime (https://capitalatlas.ai/funds/oneragtime) — Series A
- Trind Ventures (https://capitalatlas.ai/funds/trind-ventures) — Series A
- TechMind (https://capitalatlas.ai/funds/techmind) — Series A
- Mozza Angels (https://capitalatlas.ai/funds/mozza-angels) — Series A