# Groo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/groo

- Industry: Internet
- Headquarters: Seoul, South Korea
- Website: www.groo.pro
- Latest round: Seed (Aug 1, 2022)
- Investors on record: 2

## About

Based in Seoul, South Korea, and founded in 2022, Groo runs a data-based plant management service that offers features including plant search, habitat matching, and alarm setting for watering schedules. In January 2024, Groo raised an undisclosed amount in pre-series funding from new investor CashWalk, Inc. Returning investor BonAngels also participated in the round.  As of 2024, the company is being represented by Kwon Hui-kwang.

The platform powered by Groo's AI (artificial intelligence) analyses the usual consumer's plant consumption process to offer issues with prompt resolutions. The platform analyses a user's habitat and climate to recommend plants that are most suited for that environment and also sends timely alerts when it’s time to water the plant. The firm's AI algorithm can also determine the health of a plant from a single photo. For customers with specific inquiries, the business also provides expert guidance through its mobile apps and web-based platform.

## Funding rounds

- Seed, Aug 1, 2022 — BonAngels Venture Partners, Korea Tech Incubator for Startup
- Seed, Apr 19, 2022 — BonAngels Venture Partners

## Investors

- BonAngels Venture Partners (https://capitalatlas.ai/funds/bonangels-venture-partners) — Seed
- Korea Tech Incubator for Startup — Seed