# Grokker

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/grokker

- Industry: Internet
- Headquarters: San Jose, US
- Website: www.grokker.com
- Total disclosed funding: $23M
- Latest round: Series B (Nov 30, 2016)
- Investors on record: 7

## About

Grokker Inc. is a corporate wellbeing platform that enhances employee health and engagement through innovative solutions and tailored wellbeing programs, leveraging technology to deliver personalized experiences.Founded in 2012, Grokker Inc. operates from San Jose, US, providing a digital platform focused on corporate wellbeing. The company has raised a total of USD 7.00 mn in funding, with its latest round being a Series B in November 2016, involving investors such as Aspect Ventures, Comcast Ventures, and Khosla Ventures. Lorna Borenstein, the founder, has been instrumental in steering the company towards its current strategic initiatives, though specific details about previous ventures are not available.Grokker offers a comprehensive corporate wellbeing platform designed to enhance employee health and engagement through innovative solutions. Central to their offerings is GrokkyAi™, which utilizes intelligent algorithms to provide real-time, actionable recommendations that guide employees towards effective benefits interventions, ultimately aiming to improve health outcomes and reduce costs for organizations. The platform features an extensive library of over 4,000 award-winning videos encompassing fitness, nutrition, mental health, sleep, and financial wellbeing, accessible on various devices including mobile apps and smart TVs. Grokker targets a diverse client base, including large corporations like Delta Airlines and CVS Health, providing solutions that cater to a global workforce, with content available in 21 languages to support inclusivity across cultural and language barriers. By focusing on positive psychology and hyper-personalization, Grokker addresses the end-use cases of enhancing employee wellbeing without restrictive dieting, appealing to organizations aiming to foster a healthier and more engaged workforce.Grokker generates revenue primarily through subscriptions and partnerships with corporate clients seeking to enhance employee wellbeing. Their pricing structure is designed to facilitate easy adoption, with the promise of launching services within 30 days and providing ongoing support through dedicated success partners. Clients engage with the platform by accessing a variety of services, including the flagship GrokkyAi™ Healthy Weight Suite, which offers personalized programs aligning with their employees’ health goals. The transaction model is structured around B2B agreements, where organizations pay for access to Grokker's comprehensive content library and wellbeing programs, potentially including additional incentives for employee participation and engagement through interactive challenges. This collaborative approach drives employee engagement while supporting organizations in measurably improving the physical, emotional, and financial health of their workforce.Grokker plans to leverage the USD 7.00 mn raised in Series B funding to enhance its platform and develop new products tailored to corporate wellbeing solutions. Specific upcoming products and services will be designed to launch in the coming year, focusing on further personalization and expanding their offerings. The company aims to expand its market reach into Europe and Asia by the end of 2024, targeting large corporations to adopt their wellbeing solutions. The recent funding will support product development and market entry initiatives, ensuring Grokker can adequately address the needs of a broader client base and adapt to regional health and wellbeing trends.

## Funding rounds

- Series B, Nov 30, 2016, $7M — InterWest Partners, Comcast Ventures, Khosla Ventures, First Round Capital, Correlation Ventures, SV Angel, Aspect Ventures
- Series A, Mar 7, 2014, $10M — InterWest Partners, Khosla Ventures, First Round Capital, Correlation Ventures
- Series A, Dec 3, 2013, $5.5M — Khosla Ventures, First Round Capital

## Investors

- Khosla Ventures (https://capitalatlas.ai/funds/khosla-ventures) — Series A, Series B
- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Series A, Series B
- InterWest Partners (https://capitalatlas.ai/funds/interwest-partners) — Series A, Series B
- Correlation Ventures (https://capitalatlas.ai/funds/correlation-ventures) — Series A, Series B
- Comcast Ventures (https://capitalatlas.ai/funds/comcast-ventures) — Series B
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Series B
- Aspect Ventures (https://capitalatlas.ai/funds/aspect-ventures) — Series B