# Grocery TV

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/grocery-tv

- Industry: Marketing/Advertising
- Headquarters: Austin, US
- Website: www.grocerytv.com
- Total disclosed funding: $30M
- Latest round: Series B (Apr 29, 2022)
- Investors on record: 1

## About

Based in Texas, US, and founded in 2016 by Co-founders Don Oelke, Edward Cates, and Marlow Nickell, Grocery TV operates as an in-store retail media network, providing digital advertising solutions across grocery stores in the United States. In May 2024, Grocery TV raised USD 35 million in venture funding. 

Grocery TV offers a digital in-store advertising platform that transforms how brands and retailers engage with shoppers. Its product includes strategically placed digital displays throughout grocery stores, capturing shopper attention at key moments—entrances, aisles, service departments, and checkout lines. The company’s platform supports programmatic and managed service campaigns, providing real-time, data-driven advertising to specific demographics and shopping behaviors. In addition, the firm’s solution improves brand visibility, drives sales, and creates new revenue streams for retailers while improving the overall shopper experience. As of 2024, the firm serves various industries including education, finance, healthcare, real estate, insurance, and auto dealership.

## Funding rounds

- Series B, Apr 29, 2022, $30M — Sageview Capital

## Investors

- Sageview Capital (https://capitalatlas.ai/funds/sageview-capital) — Series B