# GrocerKey

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/grocerkey

- Industry: Software
- Headquarters: Madison, US
- Website: www.grocerkey.com
- Total disclosed funding: $0.7M
- Latest round: Seed (May 27, 2015)
- Investors on record: 4

## About

GrocerKey, Inc. is a US-based technology company specializing in comprehensive e-commerce solutions tailored for grocery retailers, enhancing their digital presence and operational efficiency.Founded in 2014 and headquartered in Madison, US, GrocerKey, Inc. provides grocery retailers with tailored e-commerce solutions. The company was acquired by Point Pickup Technologies, Inc. in August 2021 for USD 42 mn. Jeremy Neren serves as the founder and CEO of GrocerKey, bringing industry experience to the company.GrocerKey delivers a wide range of e-commerce solutions for grocery retailers, including Wynshop Commerce for digital storefronts, Wynshop Fulfillment for streamlined order processing, and Wynshop Personalization for customized shopping experiences based on AI technology. These solutions are designed to enhance engagement and operational efficiency for grocery retail clients primarily in North America and Europe.GrocerKey generates revenue through subscription-based models and partnerships with grocery retailers utilizing its Wynshop Commerce platform. Retailers pay monthly or annual fees along with variable costs based on transaction volumes, contributing significantly to the company’s revenue stream through its core products.Following its acquisition in August 2021, GrocerKey is focused on expanding its product suite and market reach. Future initiatives include the development of new product features and enhancements tailored for grocery retailers. The recent funding from Point Pickup Technologies, Inc. is expected to support these growth initiatives, aiming for broader penetration in additional markets across North America and Europe, with specific targets to be identified in upcoming strategic planning sessions.

## Funding rounds

- Seed, May 27, 2015, $0.7M — gener8tor, Angels on the Water, BrightStar Wisconsin, SymphonyAlpha Ventures

## Investors

- gener8tor (https://capitalatlas.ai/funds/gener8tor) — Seed
- Angels on the Water — Seed
- BrightStar Wisconsin — Seed
- SymphonyAlpha Ventures — Seed