# Grndhouse

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/grndhouse

- Industry: Internet
- Headquarters: London, UK
- Website: www.grndhouse.com
- Total disclosed funding: $2.1M
- Latest round: Seed (Jun 23, 2021)
- Investors on record: 2

## About

Grndhouse Ltd. is a London-based on-demand strength training platform specializing in dumbbell workouts. It offers expertly coached sessions designed to enhance strength, build muscle, and improve endurance for a diverse clientele.Grndhouse Ltd. is dedicated to providing an innovative fitness platform that focuses on dumbbell-only workouts. Founded in 2021, it operates from London, UK. The founders, Connor Minney, Jay Copley, Louis Rennocks, and Nik Naidoo, have collectively brought their expertise to this venture. In June 2021, the company secured its Seed funding round, raising GBP 1.5 million from lead investor Passion Capital, alongside participation from Seedrs Limited and other investors. This funding has contributed to its total amount raised of GBP 1.5 million and current company valuation of GBP 6.697 million.Grndhouse operates as an on-demand strength training platform focusing primarily on dumbbell-only workouts that are expertly coached. The core offerings include structured workout programs aimed at enhancing strength, building muscle, burning fat, and improving endurance, all within a 40-minute session. Each workout is guided and accompanied by curated playlists, aiming to engage users through music and motivation. The platform caters to a diverse clientele, including fitness enthusiasts from beginners to advanced users, who are training at home, in gyms, or on-the-go. Geographically, Grndhouse markets its services internationally, reaching clients in various countries beyond its UK base.Grndhouse generates revenue primarily through subscription-based models, offering both monthly and annual membership plans. The annual membership is priced at GBP 192, while the monthly plan is available for GBP 25. Each membership includes a 14-day free trial, allowing users to experience the platform before committing financially. The service appeals to individual consumers and corporate clients seeking to enhance employee wellness through fitness programs. With a focus on accessibility, the subscription plans ensure that clients can engage with the platform's extensive library of over 1,000 on-demand workouts, fostering continuous engagement and retention.Following its recent funding round in June 2021, Grndhouse Ltd. plans to utilize the GBP 1.5 million raised to launch a 4,500 sq ft film studio and facility, along with an app, expected in early 2022. The company aims to expand its presence into new markets and geographic regions, although specific markets have not been detailed. The funding will support these initiatives, allowing Grndhouse to enhance its product offerings and reach a broader audience.

## Funding rounds

- Seed, Jun 23, 2021, $2.1M — Passion Capital, Seedrs Limited

## Investors

- Passion Capital — Seed
- Seedrs Limited — Seed