# Grin

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/grin

- Industry: Software
- Headquarters: Sacramento, US
- Website: www.grin.co
- Total disclosed funding: $143M
- Latest round: Series B (Oct 1, 2021)
- Investors on record: 15

## About

Based in California, US, and founded in 2014, Grin, Inc. operates as a creator management platform for direct-to-consumer (DTC) brands. Brandon Brown (CEO) and Brian Mechem are the founders of the company. In May 2021, Grin, Inc. raised USD 16 million in a Series A round led by new investor Imaginary Ventures, with participation from other new investors. In October 2021, Grin, Inc. raised USD 110 million in a Series B funding led by Lone Pine Capital, with participation from Bond and The Chainsmokers. The series B funding values Grin, Inc. at USD 910 million post-money and has raised a total of USD 142.56 million in funding.

The company provides a platform that is utilized by direct-to-consumer businesses looking for a method to engage and develop partnerships with producers ranging from celebrities and influencers to athletes, affiliates, and traditional content makers. Finance and communication features are also available on the platform. Its platform does influencer marketing, which is online social media marketing and endorsements that includes logistics, record-keeping, analytics, and payment. It also does affiliate marketing, customer advocacy, branded content, athlete marketing, PR and communications, and DTC eCommerce.

Grin, Inc. intends to use the Series B funding in October 2021 to expand its executive leadership team, enter international markets, and work toward its vision of building infrastructure.

## Funding rounds

- Series B, Oct 1, 2021, $111M — Lone Pine Capital, Gaingels, Imaginary Ventures, Bond, The Chainsmokers
- Series A, May 12, 2021, $16M — Headline, Bullpen Capital, Globivest, Interplay, Imaginary Ventures, Good Friends
- Series A, Dec 14, 2020, $10M — Headline, Bullpen Capital, LAUNCH
- Seed, Oct 9, 2019, $6M — Bullpen Capital, FundersClub, LAUNCH, Moneta Ventures, Forefront Venture Partners, Eudemian Ventures

## Investors

- Bullpen Capital (https://capitalatlas.ai/funds/bullpen-capital) — Seed, Series A
- FundersClub (https://capitalatlas.ai/funds/fundersclub) — Seed
- LAUNCH (https://capitalatlas.ai/funds/launch) — Seed, Series A
- Moneta Ventures (https://capitalatlas.ai/funds/moneta-ventures) — Seed
- Forefront Venture Partners (https://capitalatlas.ai/funds/forefront-venture-partners) — Seed
- Eudemian Ventures (https://capitalatlas.ai/funds/eudemian-ventures) — Seed
- Headline (https://capitalatlas.ai/funds/headline) — Series A
- Globivest (https://capitalatlas.ai/funds/globivest) — Series A
- Interplay (https://capitalatlas.ai/funds/interplay) — Series A
- Imaginary Ventures (https://capitalatlas.ai/funds/imaginary-ventures) — Series A, Series B
- Good Friends — Series A
- Lone Pine Capital — Series B
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series B
- Bond (https://capitalatlas.ai/funds/bond) — Series B
- The Chainsmokers — Series B