# Grifin

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/grifin

- Industry: Software
- Headquarters: Tampa, US
- Website: www.grifin.com/
- Total disclosed funding: $11M
- Latest round: Series A (Jun 18, 2025)
- Investors on record: 6

## About

Grifin, LLC is a US-based digital investment platform that integrates investing seamlessly into daily spending habits, allowing users to purchase fractional shares of stocks where they shop.Founded in 2016 and headquartered in Tampa, US, Grifin, LLC provides a digital investment platform focused on simplifying the investment process for everyday consumers. The company has successfully raised USD 11 mn in its Series A funding round led by Nava Ventures on June 18, 2025, with participation from other notable investors. Grifin has completed 2 deals to date, positioning itself for growth in the fintech sector.Grifin offers an innovative investment platform designed to integrate investing seamlessly into daily spending habits. Their core product allows users to purchase fractional shares of stocks in companies where they shop, effectively turning everyday transactions into investment opportunities. By connecting users' credit and debit cards through Plaid, Grifin automates the investment process, transferring accumulated funds into the user's investment account on a weekly basis. This approach aims to foster positive investment habits by allowing users to start investing with as little as USD 1, thereby targeting both novice and seasoned investors looking for a more manageable entry into the stock market. Grifin's services are available primarily in the United States, aiming to serve a diverse customer base comprising individuals who desire a straightforward and engaging method to build their investment portfolios over time.Grifin generates revenue through a subscription-based pricing model, offering two primary plans: Grifin-Go and Grifin Pro. Grifin-Go operates on a pay-as-you-go structure, which charges clients USD 1 per deposit, while Grifin Pro provides unlimited access to all features for a flat rate of USD 5 per month. This revenue structure enables Grifin to cater to a wide range of users, from those looking to invest casually to those seeking more extensive investment tools. The platform's transactions typically involve the automatic investment of small amounts from users’ everyday purchases, facilitating an effortless investment journey. Additional fees may apply for services that fall outside the standard use of the Grifin app, such as account transfers and certain withdrawal methods. By leveraging its unique offerings of “stock where you shop” and adaptive investing, Grifin positions itself as a modern solution to personal investing.Grifin, LLC plans to utilize the recent USD 11 mn in Series A funding to accelerate its financial technology platform and expand its team. The company is focused on developing new products that enhance user experience and attract a broader audience. Additionally, Grifin aims to expand its operations into other geographic markets, although specific regions and timelines have not been disclosed. The funding will play a crucial role in supporting these growth initiatives.

## Funding rounds

- Series A, Jun 18, 2025, $11M — TTV Capital, Draper, Gaingels, Nevcaut Ventures, Nava Ventures, Alloy Labs

## Investors

- TTV Capital (https://capitalatlas.ai/funds/ttv-capital) — Series A
- Draper (https://capitalatlas.ai/funds/draper) — Series A
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series A
- Nevcaut Ventures (https://capitalatlas.ai/funds/nevcaut-ventures) — Series A
- Nava Ventures (https://capitalatlas.ai/funds/nava-ventures) — Series A
- Alloy Labs (https://capitalatlas.ai/funds/alloy-labs) — Series A