# Grid

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/grid

- Industry: Software
- Headquarters: Seattle, US
- Website: www.binarythumb.com
- Latest round: Seed (Jul 30, 2013)
- Investors on record: 4

## About

Grid is an innovative digital solutions company specializing in the organization and management of diverse data types for users through its flagship application. The platform enhances productivity and collaboration for both individual and organizational use.Grid, founded by Raaj Chakravarti, operates from Seattle, US. The company provides a unique application that allows users to manage various data types seamlessly. In July 2013, Grid raised Seed financing from prominent investors including Innovation Endeavors, Founders Fund, General Catalyst Partners, and Salesforce.com. This financing facilitated its growth strategy, enhancing its product offerings and market presence.Binary Thumb Corporation specializes in innovative digital solutions, primarily through its flagship product, Grid. This application is designed for iPhone and iPad users, facilitating the organization and management of diverse data types, including notes, images, contacts, and locations. The functionality of Grid is underpinned by a unique feature known as Maestro, which empowers users to customize the structure and content of their projects in a novel manner, enhancing productivity and collaboration. Targeting a wide customer base, including individual users and organizations, Grid is positioned to serve both personal and professional use cases across various sectors. The product is available in multiple international markets, catering to users in North America, Europe, and Asia, thus expanding its reach beyond its home region.The revenue model of Binary Thumb Corporation is primarily driven by the sale and subscription of its software products, including the Grid application. Transactions typically occur on a B2C basis, where individual users purchase or subscribe to access Grid and its accompanying features. The company may offer various pricing plans that align with different user needs, potentially including tiered subscription models that provide enhanced functionalities at different price points. Flagship offerings like Grid, which utilizes patented technology, are central to its revenue generation strategy, ensuring a steady flow of income from both new and existing customers. The combination of direct consumer sales and potential partnerships with other software platforms enhances the company’s ability to generate consistent revenue streams.Grid aims to innovate further by introducing upcoming features and enhancements to its application, with potential releases planned for 2024. The company targets expanded market penetration in regions such as South America and Africa by the end of 2025. The funding from the Seed round in July 2013 will be utilized to support these initiatives, focusing on product development and strategic market expansion.

## Funding rounds

- Seed, Jul 30, 2013 — General Catalyst Partners, Founders Fund, Salesforce, Inc., Innovation Endeavors

## Investors

- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Seed
- Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Seed
- Salesforce, Inc. — Seed
- Innovation Endeavors (https://capitalatlas.ai/funds/innovation-endeavors) — Seed