# Greyter

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/greyter

- Industry: Environmental Services
- Headquarters: Mississauga, Canada
- Website: www.greyter.com
- Total disclosed funding: $10M
- Latest round: Series B (Jan 30, 2023)
- Investors on record: 2

## About

Based in Canada, Greyter, Inc provides innovative graywater recycling solutions to enhance water conservation and sustainability practices in residential and commercial sectors.Greyter, Inc, founded in 2012 in Mississauga, Canada, specializes in graywater recycling systems. The company's recent focus has been on scaling its operations to meet increasing market demand. The founders of Greyter are Chris Thompson, John Bell, and Mark Sales, with David Paratore currently serving as CEO. Greyter has raised a total of USD 10.00 mn through two funding rounds, the latest being a Series B round in January 2023, where Ferguson Ventures and LenX co-led the investment.Greyter Water Systems specializes in advanced graywater recycling solutions aimed at reducing water consumption and promoting sustainability. Their flagship product, the Greyter HOME, recycles shower and bath water for toilet flushing, leading to a reduction of indoor water use by 20-25%. The company also offers scalable systems for commercial clients, including hotels and multi-unit buildings, facilitating water reuse for various applications such as irrigation and cooling, and works with developers and municipalities across North America to foster water-efficient communities.Greyter Water Systems generates revenue primarily through B2B transactions, focusing on sales to commercial entities and municipalities. Revenue is derived from the direct sale of its water recycling systems, including the Greyter HOME, with partnerships playing a crucial role in facilitating these transactions. Pricing structures vary based on specific installation needs and may include service agreements for maintenance, aligning with sustainability goals.In January 2023, Greyter, Inc secured USD 10.00 mn in Series B funding, co-led by investors LenX and Ferguson Ventures, which will be utilized to scale its business to meet market demand. Upcoming product launches are in development, aimed at expanding their offerings in graywater recycling solutions. The company also plans to target new geographic markets, but specific regions have not been disclosed. The funding will support these initiatives and facilitate growth in the evolving water management sector.

## Funding rounds

- Series B, Jan 30, 2023, $10M — Ferguson Ventures, LenX

## Investors

- Ferguson Ventures (https://capitalatlas.ai/funds/ferguson-ventures) — Series B
- LenX (https://capitalatlas.ai/funds/lenx) — Series B