# Greystripe

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/greystripe

- Industry: Marketing/Advertising
- Headquarters: San Francisco, US
- Website: www.greystripe.com
- Total disclosed funding: $18M
- Latest round: Series C (Sep 2, 2009)
- Investors on record: 5

## About

Greystripe is a digital advertising company specializing in mobile advertising solutions that enhance user engagement through innovative app monetization strategies.Founded in 2005 and headquartered in San Francisco, US, Greystripe operates as a mobile advertising firm that focuses on app monetization through effective advertising strategies. The company was acquired by ValueClick, Inc. in April 2011 for USD 70 mn. Greystripe has successfully completed 7 deals to date.Greystripe provides a range of mobile advertising solutions designed to optimize app monetization and enhance user interaction. Their core offerings include innovative ad formats and a platform for managing advertising campaigns, enabling businesses to effectively monetize mobile applications and engage with users across various devices. Greystripe caters to clients from multiple sectors, including technology and entertainment, facilitating targeted advertising and maximizing revenue for app developers.Greystripe's revenue model is based on partnerships with app developers and businesses, offering subscription-based services that provide access to their advertising solutions. Revenue is generated primarily through contractual agreements that allow clients to utilize their platform for managing advertising campaigns and monetizing apps. Their pricing structure is tailored to meet varying client needs, reflecting the range of services from basic app monetization to comprehensive advertising strategies.Looking ahead, Greystripe aims to expand its product offerings by launching new mobile advertising solutions and app integration tools in 2023. The company plans to target new geographic markets in Europe and Asia, with a focus on increasing their presence by 2024. The recent acquisition by ValueClick, Inc. will provide the necessary resources to support these expansion initiatives, leveraging the strategic advantages gained from this deal.

## Funding rounds

- Series C, Sep 2, 2009, $2.5M — Peacock Equity
- Series C, Mar 11, 2009, $5.5M — Monitor Ventures, Steamboat Ventures, Incubic
- Series B, May 16, 2007, $8.9M — Monitor Ventures, Steamboat Ventures, Incubic
- Series A, Oct 12, 2006, $1.2M — Monitor Ventures, WS Investments, Incubic

## Investors

- Monitor Ventures (https://capitalatlas.ai/funds/monitor-ventures) — Series A, Series B, Series C
- WS Investments (https://capitalatlas.ai/funds/ws-investments) — Series A
- Incubic (https://capitalatlas.ai/funds/incubic) — Series A, Series B, Series C
- Steamboat Ventures (https://capitalatlas.ai/funds/steamboat-ventures) — Series B, Series C
- Peacock Equity (https://capitalatlas.ai/funds/peacock-equity) — Series C