# Greyparrot AI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/greyparrot-ai

- Industry: Software
- Headquarters: London, UK
- Website: www.greyparrot.ai
- Total disclosed funding: $15M
- Latest round: Series A (May 24, 2022)
- Investors on record: 13

## About

Greyparrot AI Ltd, based in the UK, specializes in AI-driven waste analytics solutions that enhance recycling efficiency and transparency through advanced technology, aiding recovery facilities and packaging companies in optimizing resource recovery.Founded in 2019 in London, UK, Greyparrot AI Ltd provides innovative waste analytics solutions tailored for the recycling industry. The company has engaged in 6 funding rounds, with the latest deal occurring on July 13, 2023, where it raised USD 500,000 from Amcor Limited. The leadership includes co-founders Ambarish Mitra, Mikela Druckman, and Nikola Sivacki, with Mikela Druckman serving as the CEO.Greyparrot specializes in advanced AI waste analytics solutions designed specifically for the recycling industry. Its core offerings include the Greyparrot Analyzer, an AI-driven platform that enables real-time tracking and reporting of materials in recovery facilities, and Greyparrot Sync, which integrates this AI technology with third-party machinery and software for streamlined operations. The goal of these products is to significantly enhance waste sorting efficiency and transparency throughout the recycling process, thereby enabling facilities and packaging companies to recover more resources while reducing operational costs. The company serves a diverse client base, which includes recovery facilities, packaging producers, and waste management companies across various geographical markets, including the United Kingdom, Europe, and potentially expanding to North America and other global markets. By leveraging 111 waste categories and continuously evolving its recognition library, Greyparrot provides innovative solutions that address the complexities of municipal solid waste management.Greyparrot generates revenue through a subscription-based model for its AI waste analytics services, allowing clients to gain access to its technology and ongoing support. Typically, recovery facilities and packaging companies engage with Greyparrot to implement its products, leading to commitments that involve initial setup fees and recurring subscription charges. The transaction structure usually includes B2B partnerships where clients benefit from Greyparrot's analytics to improve waste sorting capabilities and operational efficiencies. While specific pricing details for the Greyparrot Analyzer and Sync are proprietary, the company focuses on delivering value through substantial cost reductions in manual sampling and enhanced material recovery rates, contributing to the clients' overall profitability and sustainability goals.In July 2023, Greyparrot raised USD 500,000 in venture funding from Amcor Limited, which will be utilized to accelerate its AI-powered waste analytics system. The company is focused on launching new product enhancements and is exploring expansion into North America and other global markets in the near future.

## Funding rounds

- Series A, May 24, 2022, $11M — 360 Capital, Speedinvest, Unreasonable Capital, Closed Loop Partners, Regeneration.VC, TI Capital, Archipelago Eco Investors, Accelerating Growth Fund Ltd, Una Terra
- Seed, Nov 13, 2020 — Plug and Play, Kinled Holding
- Seed, May 5, 2020, $3.4M — 360 Capital, A2A, Speedinvest, Force Over Mass Capital

## Investors

- 360 Capital (https://capitalatlas.ai/funds/360-capital) — Seed, Series A
- A2A — Seed
- Speedinvest (https://capitalatlas.ai/funds/speedinvest) — Seed, Series A
- Force Over Mass Capital (https://capitalatlas.ai/funds/force-over-mass-capital) — Seed
- Plug and Play (https://capitalatlas.ai/funds/plug-and-play) — Seed
- Kinled Holding — Seed
- Unreasonable Capital (https://capitalatlas.ai/funds/unreasonable-capital) — Series A
- Closed Loop Partners (https://capitalatlas.ai/funds/closed-loop-partners) — Series A
- Regeneration.VC (https://capitalatlas.ai/funds/regeneration-vc) — Series A
- TI Capital — Series A
- Archipelago Eco Investors (https://capitalatlas.ai/funds/archipelago-eco-investors) — Series A
- Accelerating Growth Fund Ltd — Series A
- Una Terra (https://capitalatlas.ai/funds/una-terra) — Series A