# GreenRoad Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/greenroad-technologies

- Industry: Software
- Headquarters: Redwood City, US
- Website: www.greenroad.com
- Total disclosed funding: $45M
- Latest round: Series E (Feb 22, 2010)
- Investors on record: 6

## About

GreenRoad Technologies Inc. delivers AI-driven fleet driver behavior management solutions, aimed at boosting safety and operational efficiency across various industries, such as transportation, oil and gas, and construction.GreenRoad Technologies Inc. was founded in 2004 and is headquartered in Redwood City, US. The company specializes in fleet management technologies focused on driver behavior. Hod Fleishman is the CEO and one of the founders, alongside Nikodem Lech. GreenRoad has successfully raised USD 26 mn in Growth funding on March 25, 2015, led by Israel Growth Partners, with participation from several investors including Amadeus Capital Partners and Benchmark. The company has engaged in a total of 10 deals to date.GreenRoad specializes in AI-powered fleet driver behavior management solutions, focusing on enhancing safety and efficiency across various industries. Their core offerings include the GreenRoad Drive™ application, which transforms drivers' mobile devices into real-time coaching tools, and the GreenRoad Central™ safety platform, which provides comprehensive safety management through intuitive dashboards. Additionally, their hardware solutions, such as the GreenRoad Edge™, offer unobtrusive visual coaching to drivers during every journey. The solutions cater to a diverse client base, including sectors such as passenger transport, oil and gas, utilities, and construction, with an emphasis on providing safe driving practices regardless of the vehicle type or driver experience level. GreenRoad's products are deployed globally, serving markets in North America, Europe, and beyond, ensuring that fleets operate safely and efficiently across various geographical locations.GreenRoad's revenue is generated primarily through a subscription-based model, providing clients with access to their suite of digital safety solutions. Businesses can engage in partnerships that include comprehensive packages featuring the GreenRoad Drive™ app, the GreenRoad Central™ platform, and other hardware solutions. Clients typically commit to annual subscription agreements, allowing for scalable solutions tailored to fleet size and operational needs. These subscriptions offer clients ongoing support and updates while promoting safe driving behavior through gamification and real-time feedback features. The revenue structure is designed to accommodate a range of clients, from small businesses to large corporations, fostering long-term relationships focused on improved safety and reduced operational costs.In March 2015, GreenRoad raised USD 26 mn in growth funding, which will be utilized to develop new products and expand into new markets. The company is currently designing enhancements to its existing product suite, with plans for a major release by the end of 2023. Targeted geographic expansions include deeper penetration into the European and Asian markets by 2025. The funding from Israel Growth Partners and other investors will support these initiatives, facilitating technological advancements and market entry strategies.

## Funding rounds

- Series E, Feb 22, 2010, $10M — Generation Investment Management
- Series D, May 14, 2009, $15M — Amadeus Capital Partners, Benchmark, DAG Ventures, Balderton Capital, Virgin Green Fund
- Series C, Jul 1, 2008, $3M — Amadeus Capital Partners
- Series C, Jan 31, 2008, $15M — Benchmark, Balderton Capital, Virgin Green Fund
- Series B, Dec 15, 2005, $2.9M — Benchmark

## Investors

- Benchmark (https://capitalatlas.ai/funds/benchmark) — Series B, Series C, Series D
- Balderton Capital (https://capitalatlas.ai/funds/balderton-capital) — Series C, Series D
- Virgin Green Fund (https://capitalatlas.ai/funds/virgin-green-fund) — Series C, Series D
- Amadeus Capital Partners (https://capitalatlas.ai/funds/amadeus-capital-partners) — Series C, Series D
- DAG Ventures (https://capitalatlas.ai/funds/dag-ventures) — Series D
- Generation Investment Management (https://capitalatlas.ai/funds/generation-investment-management) — Series E