# GreenRay

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/greenray

- Industry: Renewable Energy
- Headquarters: Westford, US
- Website: www.greenraysolar.com
- Total disclosed funding: $2M
- Latest round: Series A (Jul 15, 2009)
- Investors on record: 2

## About

GreenRay Inc. is a solar energy company specializing in eco-friendly products that enhance outdoor living. Their innovative solutions promote sustainability and energy independence through solar-powered gadgets designed for residential use.GreenRay Inc. focuses on developing solar-powered alternatives for everyday outdoor products. Founded in Westford, US, the company has not undergone any significant pivots or changes in business operations. In July 2009, the firm raised USD 2.00 mn in Series A funding, led by The Quercus Trust with participation from 21Ventures. The latest funding round was essential for supporting their growth initiatives, and the company has a total of USD 2.00 mn raised since inception.Green Ray Solar specializes in providing solar-powered alternatives to everyday gadgets, focusing on eco-friendly solutions aimed at enhancing outdoor living and pool maintenance. Their core product offerings include solar-powered pool lights that illuminate swimming areas at night, decorative solar lanterns that replicate the ambiance of candlelight for gardens and patios, and innovative automatic solar-powered pool skimmers designed to maintain pool cleanliness effortlessly. These products are primarily targeted at residential customers, including homeowners who seek low-maintenance, cost-effective ways to enhance their outdoor spaces. The company serves markets across the United States and various international regions, providing sustainable lighting and maintenance tools that promote energy savings and independence from traditional power sources.Green Ray Solar's revenue model is primarily based on direct-to-consumer sales through their online platform, facilitating straightforward transactions for individual customers seeking solar-powered products. The company's pricing structure includes a range of products, such as solar pool lights priced from USD 21 to USD 22, solar lanterns between USD 24 and USD 80, and automatic pool skimmers available for USD 392, among others. By offering a diverse selection of solar gadgets, Green Ray Solar effectively caters to various consumer needs while promoting sustainability. Their transaction framework allows customers to easily purchase items directly from their website, ensuring a seamless buying experience while fostering brand loyalty through high-quality, energy-efficient products.GreenRay Inc. plans to leverage its recent funding of USD 2.00 mn from the Series A round led by The Quercus Trust to expand its product line and market reach. The company is focused on designing new solar-powered product offerings aimed at enhancing outdoor living experiences. Specific markets targeted for expansion include both national and international regions, although exact locations and timelines have not been disclosed. The funding will be utilized to enhance product development and marketing strategies to ensure a successful launch of these upcoming products.

## Funding rounds

- Series A, Jul 15, 2009, $2M — 21Ventures, The Quercus Trust

## Investors

- 21Ventures (https://capitalatlas.ai/funds/21ventures) — Series A
- The Quercus Trust — Series A