# GreenPark Sports

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/greenpark-sports

- Industry: Software
- Headquarters: Burlingame, US
- Website: www.greenparksports.com
- Total disclosed funding: $34M
- Latest round: Series B (Jun 11, 2021)
- Investors on record: 16

## About

GreenPark Sports, Inc. creates innovative interactive experiences that combine sports fandom with gaming, primarily through its mobile platform, For Keeps, focusing on fan engagement in major sports leagues.GreenPark Sports, Inc. was founded in 2018 and is headquartered in Burlingame, US. The company operates the For Keeps platform, which allows users to engage in virtual sports experiences. Ken Martin serves as the CEO and founder. The company has raised a total of USD 14.410 mn, with the latest funding round being a Series B investment led by Terraform Capital on July 1, 2021. GreenPark Sports has completed 5 deals to date.For Keeps, operated by GreenPark Sports, Inc., offers a unique gaming experience that merges the excitement of sports fandom with interactive gameplay. The core product is a mobile application that allows users to engage in virtual sports experiences, specifically centered around the NBA and LaLiga. This platform enables users to create, manage, and compete with teams in a gamified environment, addressing the demand for immersive sports entertainment and fan engagement. The service is designed for sports enthusiasts, particularly targeting the millennial and Gen Z demographics who are looking for innovative ways to connect with their favorite teams and athletes. For Keeps is strategically positioned in key geographical markets, including North America, Europe, and Asia, where basketball and soccer enjoy substantial fan bases, thus maximizing its reach and user engagement.The revenue structure for For Keeps is primarily derived from a combination of subscription models and in-app purchases. Users can subscribe for premium features, granting them enhanced gameplay experiences and exclusive content related to NBA and LaLiga events. Additionally, revenue is generated through partnerships and collaborations with sports brands and merchandise retailers, facilitating direct-to-consumer transactions. This model allows the platform not only to monetize user engagement but also to drive sales through promotional partnerships. Overall, this multifaceted approach to revenue generation positions For Keeps to capitalize on the growing intersection of sports and digital entertainment.GreenPark Sports, Inc. plans to utilize the funding raised in July 2021 to further its growth initiatives. The company is focused on expanding its product offerings with new features and enhancements to the For Keeps platform. Additionally, there are plans to enter new markets, targeting regions with emerging sports fan bases. Specific geographical areas for expansion are being evaluated as part of the strategic growth plan.

## Funding rounds

- Series B, Jun 11, 2021, $14M — Sapphire Ventures, DHVC, SignalFire, Gaingels, NNS Holding, Galaxy Asset Management, Terraform Capital, ADvantage SportsTech Fund, Alameda Research Ventures
- Series A, Jul 27, 2020, $11M — Sapphire Ventures, Sinclair Broadcast Group, SignalFire, Galaxy Asset Management, ADvantage SportsTech Fund
- Seed, Oct 21, 2019, $8.5M — Founders Fund, Sapphire Ventures, Adidas AG, SV Angel, Soma Capital Management, Elefund, SignalFire, San Francisco 49ers

## Investors

- Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Seed
- Sapphire Ventures (https://capitalatlas.ai/funds/sapphire-ventures) — Seed, Series A, Series B
- Adidas AG — Seed
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed
- Soma Capital Management (https://capitalatlas.ai/funds/soma-capital-management) — Seed
- Elefund (https://capitalatlas.ai/funds/elefund) — Seed
- SignalFire (https://capitalatlas.ai/funds/signalfire) — Seed, Series A, Series B
- San Francisco 49ers — Seed
- Sinclair Broadcast Group — Series A
- Galaxy Asset Management (https://capitalatlas.ai/funds/galaxy-asset-management) — Series A, Series B
- ADvantage SportsTech Fund (https://capitalatlas.ai/funds/advantage-sportstech-fund) — Series A, Series B
- DHVC (https://capitalatlas.ai/funds/dhvc) — Series B
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series B
- NNS Holding — Series B
- Terraform Capital — Series B
- Alameda Research Ventures (https://capitalatlas.ai/funds/alameda-research-ventures) — Series B