# GreenJinn

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/greenjinn

- Industry: Software
- Headquarters: London, UK
- Website: www.greenjinn.com
- Total disclosed funding: $0.9M
- Latest round: Seed (Nov 16, 2017)
- Investors on record: 1

## About

GreenJinn Limited is a cashback application that enhances consumer engagement with grocery purchases through its innovative platform, enabling users to obtain cashback rewards while shopping both online and in-store.GreenJinn Limited operates a cashback application that enhances consumer engagement with grocery purchases. The company was founded in 2014 and is headquartered in London, UK. The founders, Giuseppe Licari and Roberto Amerighi, have prior entrepreneurial experience that informs their leadership. In December 2017, GreenJinn raised GBP 0.67 million in Seed funding from Crowdcube and other individual investors. This funding round marked the only funding event recorded for the company, totaling GBP 0.67 million of capital raised and resulting in a current company valuation of GBP 5.07 million.GreenJinn offers a cashback application designed to enhance consumer engagement with everyday grocery purchases. Central to its service is the GreenJinn Treasure™ platform, which enables users to receive cashback on in-store and online grocery purchases. Through this app, consumers can access coupons via online platforms or QR codes, which direct them to product information and store locations. Once a purchase is made, users photograph their receipts, and the cashback is credited directly to their PayPal accounts. This service addresses the challenge of tracking offline media effectiveness and incentivizes consumer action, facilitating greater sales engagement for participating brands. GreenJinn operates primarily in the United Kingdom and has expanded its reach to other markets, enabling a diverse client base that includes grocery retailers and various consumer brands.The revenue model for GreenJinn is primarily structured around partnerships with brands and retailers, where the company provides a platform for consumer engagement and transaction tracking. Retailers and brands integrate the GreenJinn service into their marketing strategies, enabling them to offer cashback incentives directly to consumers. These partnerships facilitate a direct-to-consumer approach, allowing brands to increase product trials and track consumer behavior effectively. The fees associated with these partnerships are based on the performance of the campaigns run through the GreenJinn app, with the structure reflecting an emphasis on measurable results. Cashback incentives are designed to encourage purchase behavior, aligning the interests of GreenJinn with those of its brand partners.GreenJinn Limited aims to leverage its recent Seed funding of GBP 0.67 million raised in December 2017 to enhance its product offerings and market reach. The company is exploring the development of new features for its cashback application to improve user engagement. Furthermore, plans are in place to expand into additional markets beyond the UK, with specific geographic regions targeted for growth as the company strives to enhance its platform's capabilities and user experience.

## Funding rounds

- Seed, Nov 16, 2017, $0.9M — Crowdcube

## Investors

- Crowdcube (https://capitalatlas.ai/funds/crowdcube) — Seed