# Greenitio

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/greenitio

- Industry: Environmental Services
- Headquarters: Singapore, Singapore
- Website: www.greenitio.com
- Total disclosed funding: $1.7M
- Latest round: Seed (May 14, 2025)
- Investors on record: 4

## About

Based in Singapore, Greenitio offers scalable bio-based ingredient solutions aimed at replacing microplastics and harmful petrochemical polymers in cosmetics and personal care products.Founded in 2021 in Singapore, Greenitio specializes in bio-based ingredients for the cosmetics and personal care industry. The company has successfully completed one funding deal, raising USD 1.5 mn in Seed funding on September 5, 2025, led by SGInnovate, with contributions from Better Bite Ventures and Silverstrand Capital. The founder's background and previous ventures are not detailed, and Greenitio operates independently without known subsidiaries.Greenitio specializes in developing bio-based ingredients designed to replace microplastics and harmful petrochemical polymers in cosmetics and personal care products. The company's core offerings include high-quality, plant-based natural polymers that are engineered to meet the performance standards typically achieved by synthetic counterparts. These innovations address the growing demand for sustainable and environmentally friendly alternatives in the beauty and personal care industry, particularly as consumers increasingly prioritize eco-conscious products. Greenitio collaborates with a range of leading brands, serving markets in North America, Europe, and Asia, effectively contributing to their clients' regulatory compliance and sustainability goals. The company's products are tailored for diverse applications, including cosmetics, personal care, home care, food preservation, and agricultural uses, thereby positioning Greenitio as a versatile supplier in the biopolymer sector.Greenitio generates revenue through strategic partnerships with brands in the cosmetics and personal care sectors, primarily under a B2B model. Transactions typically involve the sale of proprietary bio-based specialty chemicals and ready biopolymers, which are sold to manufacturers looking to reformulate their products in line with emerging sustainability standards. The pricing structure is based on volume and contract terms, often negotiated to suit individual client needs, thereby fostering long-term relationships with major industry players. Revenue streams may be bolstered through R&D consultancy services, where Greenitio collaborates with clients to co-develop customized solutions that align with their product specifications. The firm’s flagship products are positioned as premium alternatives to traditional synthetic ingredients, catering to a client base that values innovation and environmental responsibility in product formulation.In September 2025, Greenitio raised USD 1.5 mn in Seed funding, which will be utilized to scale manufacturing, advance regulatory approvals, and expand commercial partnerships with global cosmetics and chemical companies. The company plans to launch new products designed to meet evolving market demands and is focusing on expanding into North America, Europe, and Asia. The funding will support these growth initiatives by facilitating the development of innovative solutions and enhancing operational capabilities.

## Funding rounds

- Seed, May 14, 2025, $1.7M — SGInnovate, Entrepreneur First, Silverstrand Capital, Better Bite Ventures

## Investors

- SGInnovate (https://capitalatlas.ai/funds/sginnovate) — Seed
- Entrepreneur First (https://capitalatlas.ai/funds/entrepreneur-first) — Seed
- Silverstrand Capital — Seed
- Better Bite Ventures (https://capitalatlas.ai/funds/better-bite-ventures) — Seed