# Greenfly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/greenfly

- Industry: Software
- Headquarters: Santa Monica, US
- Website: www.greenfly.com
- Total disclosed funding: $24M
- Latest round: Series D (Mar 15, 2024)
- Investors on record: 13

## About

Founded in 2014 and based in California, US, Greenfly, Inc. operates as a software-as-a-service company offering a community collaboration platform that enables enterprises to build, manage, and leverage networks of content contributors. In March 2024, Greenfly, Inc. raised USD 8.91 million in series D funding led by  investor ADvantage SportsTech Fund, with participation from other investors Verance Capital, Iconica Partners, Ryan Sports Ventures, etc. The firm as of July 2024, serves over 40 Leagues and 500 Teams including ESPN, SAIL GP, NFL, PGA TOUR, Paris Saint Germain, etc., and is led by its co-founders Shawn Green (Chairman) and Daniel Kirschner (CEO). The firm has offices in California, US, and Paris France.

Greenfly provides digital media engagement for sports and entertainment organizations through its platform designed to streamline the creation, distribution, and management of short-form content. Greenfly empowers teams and leagues globally to enhance their fan engagement and maximize revenue opportunities. The platform leverages AI-powered automation to facilitate real-time collection and distribution of photos and videos, catering to diverse stakeholders including athletes, broadcasters, sponsors, and fans. Additionally, Greenfly's cloud-based solution acts as a centralized hub for media assets, enabling seamless integration with existing digital ecosystems and supporting multi-tiered organizational structures. Users can access and share content instantly via desktop or mobile apps, fostering rapid content deployment across social media and broadcast channels.

The company plans to utilize the March 2024 funding to support its geographic expansion.

## Funding rounds

- Series D, Mar 15, 2024, $8.9M — Mercato, Alpha Edison, Elysian Park Ventures, Iconica Partners, ADvantage SportsTech Fund, Verance Capital, NBA Equity, Ryan Sports Ventures
- Series B, Jan 25, 2018, $8.5M — Corazon Capital, Alpha Edison, Elysian Park Ventures, Iconica Partners
- Series A, Nov 10, 2016, $6.2M — Mandalay Sports Media, Corazon Capital, R/GA Ventures, Elysian Park Ventures, Iconica Partners, TACK Ventures, Go4It Investments

## Investors

- Mandalay Sports Media — Series A
- Corazon Capital (https://capitalatlas.ai/funds/corazon-capital) — Series A, Series B
- R/GA Ventures (https://capitalatlas.ai/funds/r-ga-ventures) — Series A
- Elysian Park Ventures (https://capitalatlas.ai/funds/elysian-park-ventures) — Series A, Series B, Series D
- Iconica Partners — Series A, Series B, Series D
- TACK Ventures — Series A
- Go4It Investments (https://capitalatlas.ai/funds/go4it-investments) — Series A
- Alpha Edison (https://capitalatlas.ai/funds/alpha-edison) — Series B, Series D
- Mercato (https://capitalatlas.ai/funds/mercato) — Series D
- ADvantage SportsTech Fund (https://capitalatlas.ai/funds/advantage-sportstech-fund) — Series D
- Verance Capital (https://capitalatlas.ai/funds/verance-capital) — Series D
- NBA Equity — Series D
- Ryan Sports Ventures (https://capitalatlas.ai/funds/ryan-sports-ventures) — Series D