# Green Running

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/green-running

- Industry: Software
- Headquarters: London, UK
- Website: www.verv.energy
- Total disclosed funding: $8.4M
- Latest round: Series A (Apr 10, 2019)
- Investors on record: 4

## About

Green Running Limited specializes in advanced energy management solutions, focusing on improving energy efficiency for HVAC systems through innovative products designed to optimize consumption and facilitate predictive maintenance.Green Running Limited, founded in 2009 in London, UK, is a company that develops energy management solutions for HVAC systems. The company has successfully completed 3 deals, with its most recent funding round being Series A, securing GBP 6.418 mn in October 2023 led by Earthworm Group. The founders, Mike Staffen and Peter Davies, have established a strong foundation for the company's operations, with Peter Davies currently serving as CEO.Verv Energy specializes in advanced energy management solutions for HVAC systems, primarily through its flagship products: the Smart Rotary Isolator, Fused Spur, and Plug Adapter. The Smart Rotary Isolator is engineered to optimize energy consumption and facilitate predictive maintenance by monitoring electrical energy data at a granular level. Its sophisticated technology enables facilities to accurately report energy usage, comply with regulatory requirements, and transition toward more energy-efficient operations. The Fused Spur and Plug Adapter complement the isolator by providing real-time monitoring capabilities for various appliances across multiple settings, allowing users to optimize performance and reduce energy waste in both commercial and residential buildings. Verv serves a diverse client base across Europe, North America, and the Middle East, targeting sectors that prioritize sustainability and energy efficiency, including corporate offices, educational institutions, and government facilities.Verv Energy generates revenue through a combination of direct sales and potential subscription-based services associated with its energy management solutions. The company engages in B2B transactions, offering its products to businesses looking to enhance their energy efficiency and sustainability metrics. Typical transactions involve the sale of the Smart Rotary Isolator, Fused Spur, and Plug Adapter to clients, alongside possible ongoing service agreements for software support and maintenance. Pricing structures for these products vary based on the specific configurations and features selected by the client. Verv’s innovative technology is positioned to attract institutional clients focused on achieving energy certifications such as LEED, BREEAM, and NABERS, providing a strong value proposition for long-term partnerships.In October 2023, Green Running Limited raised GBP 6.418 mn in Series A funding from Earthworm Group and others, which will support their strategy for future growth. This funding will be utilized for the research and development of new products aimed at enhancing energy management solutions. The company plans to expand into new markets, specifically targeting North America and the Middle East by the end of 2024, to further enhance their global footprint in energy efficiency.

## Funding rounds

- Series A, Apr 10, 2019, $8.4M — Crowdcube, Centrica, InnoEnergy, Earthworm Group

## Investors

- Crowdcube (https://capitalatlas.ai/funds/crowdcube) — Series A
- Centrica — Series A
- InnoEnergy (https://capitalatlas.ai/funds/innoenergy) — Series A
- Earthworm Group — Series A