# Green Culture

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/green-culture

- Industry: Food
- Headquarters: Japan
- Website: www.greenculture.co.jp/
- Total disclosed funding: $2.3M
- Latest round: Series A (Jul 1, 2021)
- Investors on record: 3

## About

Based in Japan, Green Culture Inc. is engaged in the development and sales of innovative plant-based food products, catering to health-conscious consumers seeking sustainable dining options.Founded in 2011, Green Culture Inc. specializes in creating plant-based food alternatives. The firm is headquartered in Japan and has undergone a strategic pivot towards plant-based offerings. Sunil Wagle is the founder, while H Lee serves as the CEO. The company completed its Series A funding round in July 2021, raising JPY 250 million, with Universal Materials Incubator as the lead investor. The total amount raised to date stands at JPY 250 million, valuing the company at JPY 1,352.941 million.Green Culture Inc. specializes in the development and sales of plant-based foods, focusing on innovative products that appeal to health-conscious consumers. Their offerings include a variety of plant-based meats and food items designed to provide flavorful alternatives to traditional animal-based products, enriching the dining experiences of customers in Japan, Europe, and North America. The company prioritizes quality through in-house development for rapid product adaptation and distribution, catering to retail partners, restaurants, and direct consumers.Green Culture Inc. generates revenue through direct-to-consumer sales and business-to-business transactions with retailers and restaurants. The company engages in wholesale partnerships, supplying products like the "Tokyo Vegan Gyoza" and also sells directly through their online store. Their revenue model accommodates both individual consumers and bulk orders from food service establishments, aligned with industry standards for premium plant-based food items.In July 2021, Green Culture raised JPY 250 million in Series A funding, led by Universal Materials Incubator, Kameda Seika, and Oisix ra daichi. The funding will be utilized to expand recruitment, enhance the company's developmental system, and establish its advertising and IT systems. Green Culture plans to launch new products and expand its market presence into Europe and North America by 2023.

## Funding rounds

- Series A, Jul 1, 2021, $2.3M — Universal Materials Incubator, Oisix ra daichi, KAMEDA SEIKA CO., LTD.

## Investors

- Universal Materials Incubator (https://capitalatlas.ai/funds/universal-materials-incubator) — Series A
- Oisix ra daichi — Series A
- KAMEDA SEIKA CO., LTD. — Series A