# GreatCall

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/greatcall

- Industry: Telecoms
- Headquarters: San Diego, US
- Website: www.greatcall.com
- Total disclosed funding: $80M
- Latest round: Series C (Jun 24, 2008)
- Investors on record: 5

## About

GreatCall, Inc. specializes in senior-oriented communication devices and medical alert services, enhancing connectivity and health monitoring for older adults, ensuring their safety and independence.Founded in 2006 in San Diego, US, GreatCall, Inc. focuses on providing technology solutions for seniors. In August 2018, Best Buy Co., Inc. acquired GreatCall for USD 800 mn in cash, completing the transaction in October 2018. The company has not made any pivots or changes in its business strategy since its inception.Lively offers senior-focused communication devices and medical alert services targeting elderly individuals who require dependable connectivity and health monitoring. Its flagship product, the Jitterbug Flip2 phone, is designed with large buttons and screens for easier use. Lively also provides medical alert systems that connect users with certified agents for emergency assistance 24/7, ensuring safety. Additionally, their smartphone app allows family members to track the user’s health and arrange rides through Lyft without needing an app, serving a diverse customer base across the United States.Lively generates revenue through subscription-based services and device sales, with customers purchasing devices like the Jitterbug Flip2 bundled with monthly plans starting at approximately USD 14.99, which include unlimited talk and text. This direct-to-consumer model establishes a recurring revenue stream through subscriptions for medical alert services and communication plans, reinforcing Lively's commitment to providing accessible technology for seniors.Moving forward, GreatCall, Inc. aims to enhance its product offerings and expand its market presence. The recent acquisition by Best Buy Co., Inc. will likely facilitate the development and launch of new products tailored to senior needs. Additionally, the company plans to target further geographic expansion, although specific markets and dates are yet to be disclosed. The USD 800 mn from the Trade Sale in August 2018 is expected to support these strategic initiatives.

## Funding rounds

- Series C, Jun 24, 2008, $38M — CRV, Court Square Ventures, Nauta Capital, Sumitomo Mitsui Banking Corporation, Steelpoint Capital Partners
- Series B, Apr 10, 2008, $5M — CRV, Steelpoint Capital Partners
- Series B, Aug 9, 2007, $37M — CRV, Nauta Capital, Steelpoint Capital Partners

## Investors

- CRV (https://capitalatlas.ai/funds/crv) — Series B, Series C
- Nauta Capital (https://capitalatlas.ai/funds/nauta-capital) — Series B, Series C
- Steelpoint Capital Partners (https://capitalatlas.ai/funds/steelpoint-capital-partners) — Series B, Series C
- Court Square Ventures (https://capitalatlas.ai/funds/court-square-ventures) — Series C
- Sumitomo Mitsui Banking Corporation — Series C