# Great People

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/great-people

- Industry: Internet
- Headquarters: Tel Aviv-Yafo, Israel
- Website: www.affogata.com
- Total disclosed funding: $15M
- Latest round: Seed (Mar 13, 2022)
- Investors on record: 4

## About

Based in Tel Aviv, Israel, Great People Ltd. leverages AI technology to provide insights on player feedback, enhancing game development and improving player engagement.Great People Ltd. specializes in AI-driven player feedback analytics. Founded in 2019 in Tel Aviv-Yafo, Israel, the company has raised USD 9.5 mn through two funding rounds, with the latest being a Seed round on March 13, 2022, co-led by Mindset Ventures, Mangrove Capital Partners, and PICO Venture Partners. The founders include Itamar Rogel, Max Boodie, Ruy Shiozawa, and Sharel Omer, while Pamella Nilsen and Ruy Shiozawa serve as co-CEOs.Affogata specializes in AI-driven player feedback analytics, offering a comprehensive suite of tools designed to enhance understanding of player sentiment and improve game development decisions. The company's core product leverages real-time player sentiment analysis, enabling gaming studios to distill actionable insights from a multitude of feedback sources, including Discord, Steam, and various app stores. Affogata's proprietary gaming-centric sentiment engine accurately interprets gamer-centric language, detecting nuanced emotions related to gameplay and monetization. This allows clients, primarily in the gaming industry, to efficiently correlate external community sentiment with internal support tickets and feedback, thereby identifying blockers and improving support outcomes. Affogata serves a global client base, with notable presence in markets such as North America, Europe, and Asia-Pacific, focusing on major gaming studios and developers looking to bolster player retention and engagement through data-driven insights.Affogata operates on a subscription-based revenue model, where clients pay for access to its suite of analytical tools and services. This typically involves tiered pricing plans that cater to various business sizes and needs, allowing studios to select the level of service that aligns with their operational requirements. The revenue structure is primarily B2B, with transactions occurring directly between Affogata and gaming studios seeking enhanced analytics capabilities. Clients can expect to engage with the platform through annual contracts or monthly subscriptions, providing flexibility in their budgeting. The flagship offerings, such as the Affogata Helper AI and the sentiment engine, are central to driving value for clients by facilitating deeper insights into player feedback, ultimately aiming to reduce churn and increase player retention.In March 2022, Great People Ltd. raised USD 9.5 mn in Seed funding to broaden operations and enhance product development through specialized tools for real-time customer feedback analysis. The company plans to expand its market presence in Europe and North America by the end of 2023, focusing on launching new products aimed at improving user experience and engagement management.

## Funding rounds

- Seed, Mar 13, 2022, $9.5M — Mangrove Capital Partners, PICO Venture Partners, Mindset Ventures
- Seed, Apr 19, 2021, $5.5M — Mangrove Capital Partners, PICO Venture Partners, Wix Capital

## Investors

- Mangrove Capital Partners (https://capitalatlas.ai/funds/mangrove-capital-partners) — Seed
- PICO Venture Partners (https://capitalatlas.ai/funds/pico-venture-partners) — Seed
- Wix Capital (https://capitalatlas.ai/funds/wix-capital) — Seed
- Mindset Ventures (https://capitalatlas.ai/funds/mindset-ventures) — Seed