# Gravity

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/gravity

- Industry: Internet
- Headquarters: Santa Monica, US
- Website: www.gravity.com
- Total disclosed funding: $21M
- Latest round: Series B (Oct 2, 2012)
- Investors on record: 3

## About

Gravity is a software company specializing in form creation and workflow automation through its flagship product, Gravity Forms, enhancing user interaction and operational efficiency for businesses.Gravity operates as a comprehensive WordPress plugin developed by Rocketgenius, Inc., focused on form creation and workflow automation. The company is headquartered in Santa Monica, US. Gravity underwent a Trade Sale, raising a total of USD 90.00 mn, with AOL Inc. as the latest investor. The company has completed four deals since its inception. The founder's history and details about previous ventures are not publicly specified.Gravity offers a suite of WordPress plugins, primarily known for Gravity Forms, which features a user-friendly drag-and-drop editor for creating various forms, such as contact forms, surveys, and payment forms. The company emphasizes compliance with WCAG 2.0 AA standards and provides customizable workflows to enhance data collection processes. Gravity Forms integrates seamlessly with payment gateways like Stripe, PayPal, and Square, catering to businesses of all sizes across North America and Europe.Gravity generates revenue through a subscription-based model for its products, including Gravity Forms, Gravity Flow, and Gravity SMTP. The pricing tiers are designed to meet various user needs, structured around annual fees depending on site usage or required features. This model facilitates direct transactions with clients, ranging from individual web designers to larger organizations, while upselling add-ons broadens the product's functionality, impacting revenue positively.Gravity's future growth strategy includes the development of new products and enhancements to existing services. Specific details about upcoming launches and their timelines have not been disclosed. The company aims to expand into new geographic markets, although the targeted regions have not been specified. Recent funding from the Trade Sale will be directed towards supporting these initiatives, enhancing product offerings, and strengthening market position.

## Funding rounds

- Series B, Oct 2, 2012, $11M — Redpoint Ventures, Upfront, August Capital
- Series A, May 20, 2009, $10M — Redpoint Ventures, August Capital

## Investors

- Redpoint Ventures (https://capitalatlas.ai/funds/redpoint-ventures) — Series A, Series B
- August Capital (https://capitalatlas.ai/funds/august-capital) — Series A, Series B
- Upfront (https://capitalatlas.ai/funds/upfront) — Series B