# Gravity

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/gravity-7

- Industry: Marketing/Advertising
- Headquarters: San Francisco, US
- Total disclosed funding: $31M
- Latest round: Series A (Aug 6, 2026)
- Investors on record: 6

## About

Based in California, US, and founded in 2025 by co-founders Leo Martinez and Zach Oldham, IRIS Inc., doing business as Gravity, operates as an advertising technology company that provides ad placement tools for artificial intelligence platforms. In August 2026, Gravity raised USD 30.5 million in series A funding co-led by Committed Capital and Lightspeed Venture Partners and participation from Basis Set Ventures, GGF, Haystack, Logos, and Caffeinated Capital. Gravity serves advertisers, brands, AI application developers, and operators of AI assistants. The company's platform includes a demand-side platform (DSP) for advertisers, a supply-side platform (SSP) for AI developers, and an exchange connecting the two. The business also provides campaign measurement, conversion tracking, and ad-creation tools. It places text-based advertisements within AI chatbots and assistants and is developing agent-to-agent advertising solutions that allow AI systems to evaluate product information and recommendations. The company plans to use the funding from Series A financing announced in August 2026 to expand its advertising platform for AI chatbots and agent-to-agent commerce.

## Funding rounds

- Series A, Aug 6, 2026, $31M — Lightspeed Venture Partners, Caffeinated Capital, Haystack, Basis Set, Committed Capital, Logos
- Seed, date not disclosed — Caffeinated Capital

## Investors

- Caffeinated Capital (https://capitalatlas.ai/funds/caffeinated-capital) — Seed, Series A
- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Series A
- Haystack (https://capitalatlas.ai/funds/haystack) — Series A
- Basis Set (https://capitalatlas.ai/funds/basis-set) — Series A
- Committed Capital — Series A
- Logos (https://capitalatlas.ai/funds/logos) — Series A