# Grata

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/grata-2

- Industry: Software
- Headquarters: Austin, US
- Website: www.gratapro.com
- Total disclosed funding: $6M
- Latest round: Series A (Jul 1, 2022)
- Investors on record: 4

## About

Based in Texas, US, and founded in 2020 by Mark Bunting, Fair People For People, Inc., doing business as Grata operates as an online recognition platform designed to create a community of frontline workers, consumers, and brands. In July 2022, Grata raised USD 6 million in seed funding co-led by Capital Factory, Clutch VC, Hall Group, and Perot Jain. As of December 2022, the company is led by its CEO Patrick Brandt.

Fair People For People, Inc. provides a mobile application available on iOS and Android devices dedicated to capturing and showcasing the value service workers provide to others. The application through a variety of methods including a QR code scan, SMS message, or NFC link enables brands to recognize, reward, and retain the staff which translates into increased customer satisfaction. It also allows companies to identify the types of people and experiences that are most valued. The company serves its clients in the hospitality, dining, retail, field service, and banking sector.

The company plans to use the seed funding to expand operations and its business reach.

## Funding rounds

- Series A, Jul 1, 2022, $6M — Capital Factory, Perot Jain, Hall Group, Clutch

## Investors

- Capital Factory (https://capitalatlas.ai/funds/capital-factory) — Series A
- Perot Jain (https://capitalatlas.ai/funds/perot-jain) — Series A
- Hall Group — Series A
- Clutch (https://capitalatlas.ai/funds/clutch) — Series A