# Grassroots Carbon Public Benefit

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/grassroots-carbon-public-benefit

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.pasturemap.com
- Total disclosed funding: $3.1M
- Latest round: Seed (Oct 16, 2017)
- Investors on record: 10

## About

Grassroots Carbon is dedicated to promoting sustainable ranching practices through its innovative grazing management platform, PastureMap. The company empowers ranchers to optimize their operations and enhance environmental stewardship.Grassroots Carbon operates PastureMap, a grazing management platform that enables ranchers to improve their operations and environmental impact. Founded in 2014, the company is headquartered in San Francisco, US. The company has undergone significant changes, including its acquisition by Soilworks in June 2020. Prior to the acquisition, PastureMap received funding from multiple investors, including One World Impact Investments, with a total amount raised of USD 1.53 mn. The company has completed five deals, with its most recent funding round being a Seed round that raised USD 1.53 mn, leading to a current company valuation of USD 7.90 mn.PastureMap is a comprehensive grazing management platform designed for ranchers, offering both desktop and mobile applications. It provides tools for tracking livestock movements, monitoring pasture health, and forecasting animal performance, accessible with or without internet connectivity. The platform is compatible with mapping tools like NRCS, Google Earth, and ArcGIS, allowing ranchers to upload existing maps for effective use. Its primary clients include ranchers across the United States, particularly those managing larger operations exceeding 500 acres.PastureMap operates on a subscription-based model with pricing tiers tailored to different operational needs. Plans include Starter, Basic, and Pro, each offering distinct features and limits on the number of animals and team members. For example, the Starter plan covers up to 50 animals at a monthly cost of USD 10, while the Pro plan allows unlimited team members and offers premium support. Revenue primarily comes from these subscription fees, alongside potential partnerships in carbon credit sales for ranchers engaged in sustainability initiatives.Following its acquisition by Soilworks, Grassroots Carbon plans to enhance PastureMap's capabilities by adding features related to regenerative farming, inventory management, environmental monitoring, and soil health tracking. Soilworks intends to invest in the development of these features to better respond to customer demands. The company is focused on expanding its market presence, although specific geographic targets or timelines for this expansion have not been disclosed.

## Funding rounds

- Seed, Oct 16, 2017, $2.3M — Green Spark Ventures, Alumni Ventures Group, OVO Fund, Stanford-StartX Fund, Telluride Venture Fund
- Angel, Jan 31, 2016, $0.8M — Green Spark Ventures, Ulu Ventures, ImpactAssets, TEC Ventures, Stanford-StartX Fund, Silicon Valley Social Venture Fund, Cienega Capital

## Investors

- Green Spark Ventures (https://capitalatlas.ai/funds/green-spark-ventures) — Angel, Seed
- Ulu Ventures (https://capitalatlas.ai/funds/ulu-ventures) — Angel
- ImpactAssets — Angel
- TEC Ventures (https://capitalatlas.ai/funds/tec-ventures) — Angel
- Stanford-StartX Fund — Angel, Seed
- Silicon Valley Social Venture Fund — Angel
- Cienega Capital — Angel
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Seed
- OVO Fund (https://capitalatlas.ai/funds/ovo-fund) — Seed
- Telluride Venture Fund (https://capitalatlas.ai/funds/telluride-venture-fund) — Seed