# GraphEffect

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/grapheffect

- Industry: Marketing/Advertising
- Headquarters: Santa Monica, US
- Website: www.grapheffect.com
- Total disclosed funding: $2M
- Latest round: Series A (Feb 1, 2011)
- Investors on record: 6

## About

GraphEffect Inc. is a digital marketing company that specializes in providing promotional offers, including coupons and discount codes, for various online services and products across multiple sectors.GraphEffect Inc. operates a platform that aggregates promotional codes and discounts aimed at enhancing consumer savings. The company is headquartered in Santa Monica, US. Founded by Heidi McAra and Jim Williams, GraphEffect has undergone a strategic pivot, focusing on digital couponing. The company attracted investment through a TRADE SALE on May 14, 2015, where Brand Networks, Inc. acquired it for USD 50 mn. The total amount raised by GraphEffect is USD 50 mn, resulting from this acquisition.GraphEffect specializes in providing a comprehensive range of digital coupons, promo codes, and discount offers for various online services, brands, and retailers. The company's core offerings include access to thousands of promotional deals aimed at enhancing consumer savings while facilitating product purchases in sectors such as beauty, health supplements, literature, scuba diving equipment, and public relations services. GraphEffect's platform aggregates promotional codes from diverse industries, catering primarily to online shoppers eager to find cost-effective solutions for their purchases. The end users range from general consumers seeking discounts on personal care products like hair color shampoos to businesses looking for promotional services for public relations and digital marketing. GraphEffect operates primarily in the North American and European markets, reflecting a broad reach within the online couponing space.GraphEffect's revenue model is primarily driven by affiliate marketing partnerships, where the company earns commissions from transactions initiated through its platform. Users access various promotional codes and discounts and engage in direct-to-consumer transactions, typically involving one-time purchases or subscriptions for recurring services. For instance, customers may utilize a coupon code to secure discounts on products such as weight loss supplements or vegan bath soaps, thereby enhancing their purchasing experience. The structure of these transactions allows GraphEffect to capitalize on promotional partnerships with brands like LumaSlim and Crystal Bar Soap, effectively driving revenue through increased consumer engagement. The array of services offered, including public relations tools and eCommerce applications, further diversifies the revenue streams by addressing specific market needs, thereby positioning GraphEffect as a key player in the digital couponing industry.As of now, there are no publicized plans for upcoming products or services. However, the company may seek to expand its geographical reach into emerging markets in North America and Europe, potentially by the end of the fiscal year. The acquisition by Brand Networks, Inc. for USD 50 mn is expected to bolster GraphEffect's resources to support these growth initiatives.

## Funding rounds

- Series A, Feb 1, 2011, $2M — Baroda Ventures, Rincon Venture Partners, Crosscut Ventures Management, Lerer Hippeau Ventures, Founder Collective, Thrive Capital

## Investors

- Baroda Ventures (https://capitalatlas.ai/funds/baroda-ventures) — Series A
- Rincon Venture Partners (https://capitalatlas.ai/funds/rincon-venture-partners) — Series A
- Crosscut Ventures Management (https://capitalatlas.ai/funds/crosscut-ventures-management) — Series A
- Lerer Hippeau Ventures — Series A
- Founder Collective (https://capitalatlas.ai/funds/founder-collective) — Series A
- Thrive Capital (https://capitalatlas.ai/funds/thrive-capital) — Series A