# Grapeshot

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/grapeshot

- Industry: Software
- Headquarters: Cambridge, UK
- Website: www.grapeshot.com
- Total disclosed funding: $8.5M
- Latest round: Series C (Feb 2, 2016)
- Investors on record: 3

## About

Grapeshot Limited, a data-driven company, specializes in brand safety and pre-bid contextual solutions that enhance programmatic advertising effectiveness for marketers and advertisers worldwide.Grapeshot Limited, founded in 2006 and headquartered in Cambridge, UK, focuses on providing sophisticated contextual targeting services. The company was acquired by Oracle Corporation in April 2014. Grapeshot has engaged in a total of 6 funding rounds, with the latest being a Series C round on April 24, 2018, raising USD 8.50 mn from investors including Albion Capital, IQ Capital, and Molten Ventures. The company has raised a total of USD 8.50 mn to date.Grapeshot, now a subsidiary of Oracle, specializes in brand safety and pre-bid contextual solutions designed to enhance programmatic advertising. Their flagship offering, the Contextual Intelligence Platform, enables marketers to create highly-customized audience segments, thereby addressing critical challenges such as avoiding damaging content and maximizing audience reach through contextually relevant targeting. This platform enhances over 38 billion programmatic ad impressions each month across multiple languages, serving a diverse clientele that includes over 5,000 top-tier marketers globally. Key markets for Grapeshot's offerings span across North America, Europe, and parts of Asia, where advertisers look to leverage contextual insights to optimize their campaigns amidst evolving consumer preferences and market trends.In the most recent fiscal year 2024, Grapeshot recorded a revenue of USD 21,433,531.30 with an EBITDA of USD -328,584.50, generated primarily through a subscription-based model that provides services for sophisticated contextual targeting in advertising campaigns. Clients engage with Grapeshot through annual subscriptions to access the Contextual Intelligence Platform and its features, strengthening partnerships with marketing agencies and brands to enhance their advertising strategies.Looking ahead, Grapeshot plans to expand its product offerings and enter new geographical markets. While specific upcoming products are in development, further details regarding release dates are yet to be announced. The recent funding will likely support these growth initiatives as the company aims to enhance its presence in North America, Europe, and parts of Asia, responding to the increasing demand for contextual advertising solutions. The ongoing evolution of the digital landscape continues to present opportunities for Grapeshot to innovate and provide better-targeted solutions for its clients.

## Funding rounds

- Series C, Feb 2, 2016, $8.5M — Molten Ventures, Albion Capital, IQ Capital

## Investors

- Molten Ventures (https://capitalatlas.ai/funds/molten-ventures) — Series C
- Albion Capital — Series C
- IQ Capital (https://capitalatlas.ai/funds/iq-capital) — Series C