# Granular

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/granular

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.granular.ag
- Total disclosed funding: $44M
- Latest round: Series B (Jul 16, 2015)
- Investors on record: 8

## About

Granular, Inc. provides advanced software solutions that optimize agricultural operations through comprehensive farm management tools designed for farmers and agribusinesses, enhancing efficiency and decision-making.Granular, Inc. specializes in agricultural technology, particularly farm management software. Founded in 2009, the company is headquartered in San Francisco, US. In August 2017, it was acquired by DuPont de Nemours, Inc. for USD 300 mn, marking a significant pivot in its business strategy. The company has completed a total of 7 deals, with its most recent deal occurring in August 2017. The founder's history is not publicly available.Granular specializes in providing advanced software solutions designed to optimize agricultural operations. Their core product offering includes a comprehensive farm management platform that integrates functionalities such as crop planning, field mapping, and data analysis. This platform aims to enhance decision-making and improve operational efficiency for farmers and agribusinesses. Granular's solutions assist users in managing their resources effectively, increasing yields through insights from real-time data analytics. They serve a diverse client base, including individual farmers, agronomists, and agricultural cooperatives throughout the United States, Canada, and select regions in South America.Granular generates revenue primarily through a subscription-based model for their software services, allowing clients to access their platform on a recurring basis. This transactional structure fosters long-term relationships with users, providing ongoing updates and support as part of the subscription package. Clients typically subscribe to various service tiers, which may include specialized features such as precision agriculture tools and analytics reporting. The company’s flagship products are integral to its revenue stream, catering to both direct business clients and agricultural partners seeking to leverage technology for enhanced productivity.In August 2017, DuPont agreed to acquire Granular, Inc. for USD 300 mn, with the acquisition expected to be completed in the third quarter of 2017. This acquisition may support future growth strategies, including the development of new products and services that leverage DuPont's resources and expertise in agriculture. Granular plans to expand its market presence in South America and continue enhancing its software offerings to meet evolving agricultural needs.

## Funding rounds

- Series B, Jul 16, 2015, $21M — Emory University Endowment, Khosla Ventures, GV, Andreessen Horowitz, Fall Line Capital, Harris Barton Asset Management, Tao Capital Partners
- Series A, Jan 17, 2014, $4.4M — Khosla Ventures, GV, Andreessen Horowitz, Felicis Ventures
- Series B, May 31, 2012, $17M — Khosla Ventures, Andreessen Horowitz
- Series A, Jan 22, 2010, $2M — Khosla Ventures, Felicis Ventures

## Investors

- Khosla Ventures (https://capitalatlas.ai/funds/khosla-ventures) — Series A, Series B
- Felicis Ventures (https://capitalatlas.ai/funds/felicis-ventures) — Series A
- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Series B, Series A
- GV (https://capitalatlas.ai/funds/gv) — Series A, Series B
- Emory University Endowment — Series B
- Fall Line Capital (https://capitalatlas.ai/funds/fall-line-capital) — Series B
- Harris Barton Asset Management (https://capitalatlas.ai/funds/harris-barton-asset-management) — Series B
- Tao Capital Partners (https://capitalatlas.ai/funds/tao-capital-partners) — Series B