# Granular Insights

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/granular-insights

- Industry: Software
- Headquarters: Delaware, US
- Website: www.clarisights.com
- Total disclosed funding: $16M
- Latest round: Series A (Oct 4, 2021)
- Investors on record: 7

## About

Granular Insights Inc. is a data analytics company based in the US, specializing in marketing analytics solutions that simplify data analysis and enhance strategic decision-making for enterprises across various sectors.Founded in 2018, Granular Insights Inc. operates from its headquarters in Delaware, US, providing an innovative marketing analytics platform. The company was founded by Ankur Gupta and Rajul Jain, with Arun Srinivasan serving as CEO. Granular Insights Inc. has successfully raised EUR 12.00 mn in its Series A funding round led by Sequoia Capital, with additional investment from NAP, OMERS Ventures, and Signals Venture Capital, marking a total amount raised of EUR 12.00 mn. The company has completed 4 deals to date, establishing a strong presence in the marketing analytics space.Granular Insights Inc. offers a marketing analytics platform that consolidates marketing data from diverse channels into a single interface, facilitating rapid insights generation without the need for complex SQL queries or spreadsheets. This platform addresses the common issues of rigid dashboards and delayed reporting, enabling marketing teams to iterate and test strategies swiftly. Its clientele spans various industries, including retail, e-commerce, finance, mobility, delivery, mobile gaming, and technology, primarily serving markets in North America, Europe, and parts of Asia.Granular Insights Inc. operates on a subscription-based revenue model, offering clients access to its marketing analytics platform through annual contracts. These contracts provide various service levels, including flexible dashboards, data integration, and ongoing support. The core offering integrates data across multiple marketing channels, delivering real-time insights that cater to businesses of varying sizes and marketing requirements, ensuring tailored analytics solutions to enhance marketing performance.Granular Insights Inc. is focused on launching new product features designed to further streamline data integration and enhance functionality for its users. The company plans to expand into new geographic markets, specifically targeting regions in Asia and Europe by the end of 2024. Recent funding will be allocated to support the development of these new features and facilitate market entry efforts, including strategic partnerships and localized marketing initiatives.

## Funding rounds

- Series A, Oct 4, 2021, $14M — Hong Shan, OMERS Ventures, NAP, Signals Venture Capital
- Seed, Dec 1, 2018, $2.3M — Techstars, NAP, Signals Venture Capital, The Family, Angel Invest

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- NAP (https://capitalatlas.ai/funds/nap) — Seed, Series A
- Signals Venture Capital (https://capitalatlas.ai/funds/signals-venture-capital) — Seed, Series A
- The Family (https://capitalatlas.ai/funds/the-family) — Seed
- Angel Invest — Seed
- Hong Shan — Series A
- OMERS Ventures (https://capitalatlas.ai/funds/omers-ventures) — Series A