# Granify

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/granify

- Industry: Software
- Headquarters: Edmonton, Canada
- Website: www.granify.com
- Total disclosed funding: $8.5M
- Latest round: Series A (May 20, 2015)
- Investors on record: 6

## About

Granify Inc. is a Canadian technology company specializing in machine learning solutions that enhance online shopping experiences by delivering personalized interactions through real-time data analysis.Founded in 2011 by Jeff Lawrence, Granify Inc. is headquartered in Edmonton, Canada. The company focuses on optimizing e-commerce through advanced behavioral insights. In December 2023, Granify was acquired by Bazaarvoice, further integrating its capabilities within a larger portfolio. The company has completed five deals, with its latest funding round, Series A, raising USD 7.000 mn led by Valar Ventures.Granify Inc. offers an AI-driven platform that optimizes the online shopping journey by utilizing real-time behavioral data. This service analyzes customer interactions like clicks and searches to craft personalized shopping experiences. Its primary clientele consists of large retailers and brands across various sectors including fashion, consumer electronics, and health and beauty, facilitating improved customer engagement and increasing sales.Granify generates revenue through its performance-based pricing model, charging clients based on the incremental revenue generated from their campaigns. Clients, typically major retailers and brands, engage the company through managed service agreements, allowing Granify to optimize their e-commerce strategies. This partnership model focuses on long-term collaboration, with revenue linked to the effectiveness of AI-driven campaigns tailored to each client's needs.Following its acquisition by Bazaarvoice in December 2023, Granify plans to leverage its new position to enhance shopper engagement and improve e-commerce contextualization solutions. The company is expected to roll out new product features aimed at expanding its service offerings and strengthening market presence in North America, Europe, and Asia. The recent funding will support these initiatives, ensuring that Granify can continue developing innovative solutions that cater to the growing demand for personalized e-commerce.

## Funding rounds

- Series A, May 20, 2015, $7M — Inovia Capital, Valar, Social Starts
- Seed, Nov 6, 2013, $1.5M — BDC Capital, Inovia Capital, Valar, Klass Capital, Extreme Startups, Social Starts

## Investors

- BDC Capital (https://capitalatlas.ai/funds/bdc-capital) — Seed
- Inovia Capital (https://capitalatlas.ai/funds/inovia-capital) — Seed, Series A
- Valar (https://capitalatlas.ai/funds/valar) — Seed, Series A
- Klass Capital (https://capitalatlas.ai/funds/klass-capital) — Seed
- Extreme Startups — Seed
- Social Starts (https://capitalatlas.ai/funds/social-starts) — Seed, Series A