# Grana Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/grana-group

- Industry: Retail
- Headquarters: Hong Kong, Hong Kong SAR - China
- Website: www.grana.com
- Total disclosed funding: $15M
- Latest round: Series A (Oct 4, 2016)
- Investors on record: 4

## About

Grana Group Limited is an apparel company specializing in high-quality, sustainable clothing crafted from 100% natural materials, catering to environmentally conscious consumers looking for stylish and ethical fashion choices.Grana Group Limited, founded in 2014, is based in Hong Kong and focuses on creating high-quality apparel. The company has raised a total of USD 10.00 mn in funding, with the most recent funding round being a Series A on November 17, 2017, led by Alibaba Ventures. The founders include Lorena Ramsey, Luke Grana, Macarena Vicuña, Rebeca Yurrita, Saleem ElHatan, and Silvia Cordoba, with Macarena Vicuña and Rebeca Yurrita currently serving as CEOs. Grana has secured a total of seven deals since its inception.Grana specializes in offering a diverse range of high-quality apparel crafted from 100% natural materials, emphasizing an eco-conscious approach to fashion. The company focuses on creating modern pieces that are artisan-crafted, targeting environmentally aware consumers who value sustainability and ethical production. Their core product offerings include a variety of clothing items, designed to serve individuals seeking stylish, comfortable, and environmentally responsible options for everyday wear. The brand is positioned primarily in markets such as Australia, the United States, and several European countries, including France, Germany, and the United Kingdom. Grana’s clientele includes fashion-forward individuals as well as conscious consumers who prioritize quality and sustainability in their wardrobe choices.Grana generates revenue through direct-to-consumer sales, primarily via its e-commerce platform, which allows customers to browse and purchase clothing directly from the company. The transaction structure is predominantly a B2C model, where customers select items from their collection and complete purchases online. The company’s offerings include various clothing items, which are priced to reflect their premium nature and sustainable materials. Grana also encourages customer loyalty through initiatives such as a newsletter that provides exclusive discounts and offers. This strategy not only enhances customer retention but also contributes to consistent revenue generation through repeat purchases and customer engagement.Grana plans to leverage its recent funding from the Series A round to support the development of new product lines and expand its market reach. The company aims to introduce innovative apparel designs catering to the growing demand for sustainable fashion. Furthermore, Grana is looking to penetrate additional markets in Asia and Europe by 2020, enhancing its brand presence in regions that prioritize eco-friendly products. The most recent deal in November 2017 included venture debt financing, which will aid in these expansion initiatives.

## Funding rounds

- Series A, Oct 4, 2016, $10M — Golden Gate Ventures, MindWorks Capital, Alibaba Ventures
- Seed, Feb 16, 2016, $3.5M — Golden Gate Ventures, MindWorks Capital, Bluebell Group
- Seed, Jul 22, 2015, $1.5M — Golden Gate Ventures

## Investors

- Golden Gate Ventures (https://capitalatlas.ai/funds/golden-gate-ventures) — Seed, Series A
- MindWorks Capital (https://capitalatlas.ai/funds/mindworks-capital) — Seed, Series A
- Bluebell Group — Seed
- Alibaba Ventures (https://capitalatlas.ai/funds/alibaba-ventures) — Series A